Jack Arts

National Theatre: The Witches

Roald Dahl’s timeless and much-loved tale The Witches has taken to the stage at London’s National Theatre in a new rip-roaring, witty and enchanting musical. Alongside the production, the National Theatre also hosted an adventure trail with an array of activities inspired by central character Luke’s quest to defeat the evil witches.

To launch the musical, we teamed up with Altair Media to create immersive billboards and poster takeovers that featured illustrated mice, glowing purple poison bottles and witches’ hands creeping out of the frames. Our eye-level takeover site in Waterloo was the perfect location for a giveaway as passers-by could tear off bookmarks and ‘save the date’ for the musical’s run.