Jack Arts

RuPaul: The House of Hidden Meanings

A self-portrait of the original drag superstar, RuPaul’s new autobiography The House of Hidden Meanings is ‘a brutally honest, surprisingly poignant, and deeply intimate memoir’ that plots RuPaul’s journey from humble beginnings to supermodel of the world. 

Collaborating with 4th Estate, JACK ARTS brought news of the book’s publication to London with a glamorous gold foil billboard, a mere ‘sashay away’ from the legendary Royal Vauxhall Tavern. For our gag-worthy experiential campaign, local queens Kyran Thrax and Stealia Jobs served passers-by with custom-made fans printed with the book’s title and a nod to RuPaul’s iconic song ‘Call Me Mother’, and members of The Groove Chorus acted as ‘Ca-Ru-llers’ for the day, serenading the streets with well-known disco numbers as well as classics from RuPaul’s own back catalogue.