Jack

Nike Well Festival

A day of movement, mindfulness and sound with the Nike Well Festival. Expanding beyond sport, the inaugural festival is a physical embodiment of the Nike Well Collective which was launched in 2023 and made up of Nike trainers, coaches, DJs, communities, presenters, wellness experts and nutrition experts, in a bid to support people’s wellness journeys — wherever they might be on it. The immersive experience spans fitness, mental health and culture, amplifying the brand’s bid to become a holistic wellness company. Described as a global movement, the festival will be travelling to Barcelona, Berlin, Istanbul, Johannesburg, Milan and Paris. 

To bring the inaugural initiative to London we worked with Rapport to spotlight the festival in deep-blue and green tones. Featuring monochromatic portraits of the collectives ambassadors, the poster campaign went deep into the streets of north, south, east, west, and everywhere in between.