Surrounded by books in Foyles on Charing Cross Road, this unique module of Ryland Grace’s spaceship has a window for readers and shoppers to peer through as well as a hatch to enter the “spaceship”. Once inside, explorers will find a big lightbox wall and a control panel in front of the chair; and when the intercom button is pressed, a message from Rocky is patched through.

JACK ARTS and our Creative Studio worked closely with Foyles and Sony Pictures to ensure this intergalactic installation was big and interactive enough for dreams of being an astronaut, photo moments, and the curious minds among us. Here is how JACK ARTS’ sketch became a reality…

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JACK ARTS worked closely with Hachette to have this special moment mirror how the books have been a light in the dark for fans as well as the essence of the Heartstopper series. Alice Oseman and some avid Heartstopper fans invited by Hachette huddled outside our Hackney Furniture site to witness the grand reveal. Hidden inside a lightbox, the wonderful cover illustration for the final volume took over our Hackney Furniture poster sites and was lit up for all to see with the help of some colourful festoon lights. The fans also got given Heartstopper tote bags with prints of the cover art inside as a keepsake. And whilst the saying goes ‘all good things must come to an end’, every ending is also a new beginning…

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JACK ARTS joined forces with Faber & Faber to bring this platonic love story to the streets through a striking live mural installation. HannDrawn created a show-stopping, one-off piece on our Kingsland High Street 48-sheet. The doodle-style illustration of John and Paul echoed the feeling of a handwritten love letter – as if sketched intimately into the pages of a notebook.

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To continue celebrations, Farshore (a HarperCollins imprint) and JACK ARTS transformed a section of Foyles bookshop in London into an immersive Winnie the Pooh experience. Working closely with both partners, JACK ARTS recreated the iconic picnic scene from the book, matching the original artwork while fitting the space requirements.

Working with our Creative Studio, we opted for a print-based approach, building a 3D tree installation, dressed with wooden stumps, a Hundred Acre Wood map, and copies of the new editions for all willing adventurers to admire and explore.

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JACK ARTS and Total Media worked together to bring a series of lenticular billboards. These playful yet striking installations visualise the feeling of cracking under the pressure of impossible expectations – a theme that lies at the heart of A Complicated Woman. The book stands as a bold, subversive manifesto for anyone who has felt crushed by societal demands, wounded by internalised pressures, or surprised by the resilience they’ve found within themselves.

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Passersby were invited to write on post it notes what their younger selves loved that still makes them happy today, placing them on the interactive billboard; even Greg James popped by and got involved. One of our Great Suffolk Street sites was taken over by a colourful spillboard reminding us to grow up without growing old, whilst another on Blackfriars Road brought a playful 3D element to the artwork featuring framed photos from James’ life.

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To celebrate the launch, JACK ARTS partnered with HarperCollins to create a standout billboard that brought Peter’s personality to the streets. Taking inspiration from the iconic Bridget Jones’s Diary cover, a playful 96-sheet billboard featured a custom-built spillboard with a bobblehead-style Peter Kay – designed to catch attention and give passersby a good laugh. It’s exactly the kind of display Peter himself would have appreciated: big, bold, and full of humour.

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Following the tradition since its launch in 2016, we once again partnered with Books Are My Bag to bring their vibrant campaign to Sheffield this year. The city’s murals were designed and painted by children’s book illustrator Bethan Woollvin and illustrator and animator Emily Redfearn. Books Are My Bag is committed to showcasing local talent and creating murals that truly reflect each artist’s unique style. Both artworks pay tribute to the vital role bookshops play on our high streets and in our communities.

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JACK ARTS worked with Faber to place these lines of poetry in unusual and unexpected everyday places across the UK using our hand-picked street poster sites. With original artwork created by artist and wood engraver Duncan Montgomery and set by designer Amy Lines, these poets were in dialogue with each other across time and space in Birmingham, Brighton, Bristol, Cardiff, Edinburgh, London, Manchester, and Sheffield.

From Emily Dickinson, Sylvia Plath, and Ted Hughes to Victoria Adukwei Bulley, Richard Scott and Isabelle Baafi, it was inspiring to host the meetings of these artists, the streets they found themselves on, and passersby encountering poetry at every turn.

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To celebrate the launch of Poems & Prayers, JACK ARTS worked with Headline to create a bespoke reading nook in Foyles on Charing Cross Road for Matthew McConaughey to deliver a reading to shoppers and passersby. The team took over their Non-Fiction window space and decked it out with cosy, retro décor, and an air of nostalgia fit for McConaughey to get comfortable as he shares passages from his new book with those in and around the bookshop that fateful afternoon.

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Packed with mouthwatering visuals, the posters brought Ben’s kitchen confidence to life – complete with tearaway recipe cards that transformed foodie inspiration into real-life dishes. More than just recipes, they offered passersby a glimpse into the mind of a chef, sharing tips, tricks, and techniques to help anyone become a better cook.

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Set in London’s Vinegar Yard, the activation took over two eye-catching billboards. One featured a dramatic, larger-than-life spill board of the crocodile from the book’s cover, cleverly hiding between jungle trees. At street level, a second interactive board invited passersby to take a leaf-shaped piece of seeded paper, designed to be planted at home so children could grow their own mini jungle. A QR code on the board and tear-away paper offered instant access to buy tickets on the spot.

But the fun didn’t end there. Brand ambassadors stationed in front of the site with a branded trolley handed out free copies of The Enormous Crocodile along with themed bookmarks, giving visitors a memorable keepsake from this playful and engaging experience.

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In true skatepark spirit, JACK ARTS worked with Hachette to take this campaign to the streets with a live mural installation. Created by Logan Hanning, the artist behind the book’s cover, the graffiti-style cover artwork was recreated onto a billboard backing directly onto Projekts Skatepark in Manchester. Where better to celebrate a story rooted in identity, community, and skate culture than right in the heart of it?

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To bring the pages of Street Beauty to life, the venue was transformed into a pop-up gallery, featuring a selection of artworks from the book. Guests had the opportunity to meet Hannah Judah in person and get their copies signed—alongside appearances by several of the featured artists.

Waterstones was on hand to sell copies of the book, making it easy for attendees to walk away with a signed edition. The evening also included a charity raffle of art prints, with proceeds supporting the National Brain Appeal.

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The Chemist follows Idris Khan, a local pharmacist who spends his days dispensing methadone to the many addicts under his care. In a creative twist, the bright yellow billboards promoting the book appeared throughout Leeds with an interactive element: passersby could tear off “prescriptions” that brought the novel’s world into their own hands.

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The statue, crafted from a 3D scan, was toured across iconic Brighton landmarks, capturing the attention of passersby at every turn, before finding its final home at Waterstones Brighton. But the stunt didn’t stop there; we invited passersby to add tattoos as a nod to the highly anticipated sequel, Picture Imperfect, an adult continuation to the cherished story of two sisters navigating the unpredictable behaviour of their mother, Marigold Westward. Wilsons iconic presence, combined with the engaging, hands-on experience, made this stunt not only a celebration of her new book but a true testament to her lasting impact on readers of all ages. 

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Pairing a impactful poster campaign on the Farringdon Road, with installation in Waterstone’s Picadilly and an interactive stunt, bringing the characters from the story to life on the streets. The three-fold campaign reached audiences in all corners of London with an engaging retelling of their stories through creative activations. The stunt brought the Edwardian women of the novel back to the streets in which the story is set – touring key locations from the novel and revealing their stories along the way.

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The flower-filled 3D pop-up imagines Peter’s garden in Spring, complete with white picket fence,  seasonal blooms, host of colourful eggs and 3D characters including Peter and a trio of playful chicks straight from the pages of  ‘Peter Rabbit the Easter Bunny Hunt’.

From original concept to hand-drawn scamp sketch to bring the vision to life in a similar illustrative style, the blooming billboard is a delight of spring colour and flowers, captivating the passing public and imploring them to grow their children’s curiosity.

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To mark this incredible milestone, Jack Arts brought a show-stopping installation to The V&A Dome, creating a larger-than-life tree in Penguin’s signature orange. The sustainably built installation displayed postcards, with 12 different designs, each illustrating key moments from Penguin’s storied history. A box placed nearby allowed visitors to take a postcard home, honouring Penguin’s legacy. The celebration doesn’t stop there as the instillation will be touring to the Southbank Centre and The Design Museum for two more of Penguin’s memorable events. 

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The event invited passersby to reflect on and share their admiration for the inspirational women in their lives by writing their ‘woman of the year’ on notes provided. These notes were then added to the enlarged book cover, transforming it into a vibrant tapestry of names. Each contribution honours the women who inspire us daily, creating a powerful representation of womanhood in all its forms. It was a meaningful way to connect the community and honour the women who shape our world.

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A storm is coming… and to celebrate, we launched two creative billboards, in Manchester and London.The Manchester billboard featured a larger-than-life design that made it look as if the glowing, mythical creatures were escaping from the pages of the Empyrean series, complete with a teaser to build anticipation and prepare readers for the upcoming release. 

In London, the campaign also showcased all three books in the series, bringing Yarros’s thrilling world to life for passers-by. Some posters included QR codes, allowing readers to easily purchase their own copies. As night fell, UV lights illuminated the billboard, making the illustrated scene from the book come to life, leaving a lasting impression on those strolling by.  

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The creative billboard featured a dynamic spillboard design, bringing a colossal, lifelike dragon to life, poised as though it might soar into the sky at any moment. From one of the top trending genres of 2025, our creative studio brought the vision to life through sketches, mock-ups and final transformation into real life. The striking visual not only commanded attention but also embodied the novel’s epic scale and mythical world. Positioned in the bustling Vinegar Yard area of London, the dramatic display stopped passersby in their tracks, sparking curiosity. The campaign ignited excitement, generating buzz, marking A Language of Dragons as the must-read fantasy of the year. 

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To celebrate the acclaimed reception of Orbital and its powerful lasting impact on the publishing world, JACK ARTS worked with Penguin Random House to install bespoke window murals at The Portobello Bookshop in Edinburgh and Mr B’s Emporium, Bath. The campaign saw the team commission talented local artists KMG and Billy Colours to reimagine the colourful galaxy first designed by Helsinki-based artist Aino-Maija Metsola for the original book-cover.

The bookshop window murals brought the book to life, inviting passers-by to experience the Orbital world from the outside.

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This captivating visual experience showcased 48-sheet billboards and dynamic checkerboard posters throughout the city, perfectly capturing the essence of Chanel’s timeless allure. Seen in every corner of London, the campaign invited passersby to discover the inspiring story behind Chanel’s makeup creation, bringing its rich history into focus. 

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To bring the magic of Odyssey to the public, JACK ARTS and Havas Entertainment worked with Penguin Audio to create an immersive installation at London’s Waterloo Station. Passersby were invited into a bespoke reading nook, surrounded by towering Greek columns, where they could stay for a live reading of Fry’s passages, delivered by the author himself. For those who missed the live experience, the nook included headphones, allowing everyone to step into the world of Odyssey and enjoy Fry’s vivid retelling. 

The installation design drew from book cover artwork, and a large-scale floor vinyl invited people to symbolically set sail with Odysseus on his legendary journey. Surrounded by evocative illustrations and the sounds of the epic story, visitors were transported into the heart of the adventure. 

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The City and Its Uncertain Walls is a love story, a quest, and a heartfelt tribute to books and the libraries that preserve them. This moving novel offers a parable for our times of uncertainty, exploring themes of change, connection, and the power of storytelling. 

To celebrate its release, Jack Arts and Havas Entertainment brought the book’s world to life by mirroring its lenticular book cover design into dynamic billboards. The creative campaign allowed us to showcase both covers of the book and its two distinct worlds, presented as an interactive lenticular experience on Leonard Street in London and Oxford Road in Manchester. As people moved past, the design shifted before their eyes, offering a visual journey that captured the book’s essence.  

Additionally, we enhanced the celebration with a captivating window installation and mural at Foyles Bookshop in London, further immersing readers in the magic of The City and Its Uncertain Walls.

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Flaming torches, tree stump seating, scattered swords, helmets and shields amid crumbling pillars bring the woodland camp to life authentically. Two large conch shells served as interactive props, with decreet speakers playing excerpts from the audiobook – attendees were invited to pass them around and listen, drawing them deeper into the world of Camp Half-Blood. These shells were a nod to Percy Jackson’s heritage as the son of Poseidon, adding a deeper layer to the experience. They also triggered the nostalgic childhood memory of holding a shell to one’s ear to “hear the sea.” The installation also featured fun props, perfect for Comic-Con photos, allowing visitors to share their experience online and spread the magic of Camp Half-Blood beyond the event. 

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The larger-than-life installation stopped passersby in their tracks, drawing them in with its enchanting details, and sparking curiosity about the novel. It was impossible not to be captivated by the magic, and wonder what new adventures awaits inside the pages. 

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Her latest book, described as ‘so funny, it’s deadly’, delves into the unexplained and shares the spookiest tales from across the world alongside her own chilling experiences. Our towering 96 sheet billboard glows in eerie UV when the sun sets, with a mystical crystal ball that reveals a hidden message after dark. Discreet speakers bring Daisy’s disembodied voice into the display, with the looped audio being used to interact with people as they pass – their reactions filmed to provide some jump-scare footage, the perfect trick for Halloween.

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The venue’s lasting impact is still felt today, its histories woven into the fabric of the city. Together with Headline Book’s we installed a creative billboard that encouraged passing locals to share their own stories of the club and add their narratives into the tapestry of memories.   The poster site, fittingly located across the road from the iconic nightclub’s entrance, was transformed into an old-school blackboard.  From the nostalgic and wholesome to the debauched and NSFW, the billboard brought handwritten memories flooding back onto the city streets almost four decades after it first opened its doors.

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Working with Total Media we delivered a campaign across the Scottish capital, plastering our sites with the call to action ‘FREE JOHN REBUS’ on top of the promotional posters – a simple and eye-catching approach to take the campaign to the next level.

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The Accidental Artist brings together Connolly’s colourful and imaginative drawings with a selection of his most beloved stories. ‘People think I paint or draw things on purpose. I don’t, I just draw. It is a portal for my imagination. And, just like my stand-up, I never know where it will lead.’ – Billy Connolly.

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Together with Total Media we brought the love to the streets with a flower-power 3D build. Our creative studio team brought the book cover to life, replicating the vibrant floral designs in autumnal colourways with fresh foliage that adorned our billboard frames in London and Brighton. Alongside the floral creative billboards that took the creative from the poster into the street-space, we took the self-love to the public realm with a smile inducing sampling activity handing out branded bookmarks and fresh-flowers. Given headed to the site for a Instagram photoshoot to mark the launch and encouraged her followers to ‘BLOOM and architect our lives from a place of JOY’

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JACK ARTS Scotland worked with Booksellers Association and artists Jacqueline Briggs and Jack Stamp to create two unique and colourful murals in Glasgow – one on our drum at St Enoch’s Square and another on an 8-sheet panel on Blythswood Street – which celebrated local book stores and highlighted the festival’s theme of “Bookshops Making a Difference”.

‘Bookshops hold a really nice place in my heart – it’s a place of solace, you can come off a busy street… and disappear into your own world. For this artwork I really wanted to get across being really lost in a good book – and being able to choose where you want to go’ – Jacqueline Briggs

‘The mural is a depiction of the interior of a bookshop – and each section is like looking into a window which represents a different popular genre of book’ – Jack Stamp

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From the ground floor up, the flower-filled campaign spares no detail; an engaging window display on Charing Cross Road welcomes you in, guiding you through the store with custom installations, including flower cart book stand dressed with potted plants.   Directional signage guides you towards the cover-inspired vinyl branding on the elevator doors (and custom lift decal) leading you to the 5^th level and the verdant installation that awaits.

From original sketches and digital 3D renders to onsite installation, our Creative Studio have nurtured the campaign from seed, taking influence from exclusive stills from the film to craft an immersive floral installation across the entire floor. From colour pallet matching to ensuring the fresh florals selected were accurate, the shop is a true film replica and opens onto the bookshop floor as if it were always there – an immersive, fragrant set that includes space to sit and read, and framed led-screen to animate the space and connect the installation to the cinematic release.

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I Who Have Never Known Men by Jacqueline Harpman, explores sisterhood, secrets and survival. ‘Deep underground, thirty-nine women are kept in isolation in a cage. Above ground, a world awaits.’ The surreal novel follows the women’s escape and survival in a strange and deserted world.

Together with Penguin, we crafted a creative campaign that bridges the gap between online viral moments and offline interaction in our shared spaces – our street-level 48 sheet at Old Street emerges from beneath the surface, surrounded by fragments of broken pavement slabs that were disrupted during its ascent from the world below. The novel’s cover is replicated with cutout silhouette overlayed with a copper foiled moon adding to the campaigns intrigue.  From sketch to real-life the creative idea embodied the novel’s key themes, incorporated its powerful tagline ‘Underground, one girl’s courage lights the way’ and transformed the original cover design with contemporary audiences in mind.

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The instant New York Times best seller and winner of the Women’s Prize for Non-Fiction, journeys down a rabbit-hole of conspiracies and misinformation online, exploring how its rise has inadvertently been fuelled by political motives. Kickstarted by a true case of mistaken identity online, where the author was continuously mistaken for a right-wing anti-vaxxer sharing the same first name, the book documents Kleins obsession with the ‘Other Naomi’, her doppelganger, and the ‘Mirror World’ of wild conspiracies and right-wing paranoia she exists in.

We worked with Havas Entertainment to bring the campaign to the streets of London, featuring the book cover poster design in 4 sheet format. Klein’s digitally altered self-portrait fills space and repeats across our takeover sites – one Naomi? Two Naomi? Three? A paper and paste copy and paste, a clever use of space to visualise the book’s title and bring the extremities of the digital word crashing back to reality. 

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Literary powerhouses James Patterson and Michael Crichton collide in a gripping new thriller, Eruption. Set against the backdrop of an imminent volcanic disaster, the novel uncovers a chilling military secret that surpasses any danger posed by natural forces. Eruption promises a fast-paced journey laden with scientific intricacy’s, high stakes and dramatic twists. 

Together with Havas we brought the action to the streets in a looming site takeover that mirrors the scale of the novel’s impending threat.  From the moment the creative billboard was installed, a clock counted down until the book was released.. 72 hours later (the clock then displayed the release date for the remainder of the campaign). By day hazmat suited workers warned the passing public of the danger to come in an interactive stunt; by night, the large light-box installation spewed sparks of molten lava alongside the glowing red countdown – an ominous visualisation of the danger to come. A creative publishing campaign erupting onto the streets and into the book charts. 

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Collaborating with Hachette, we brought this epic new tale to the streets of Cardiff to create a special living billboard. Adorned with blooming yellow flowers and lush green foliage to mirror the book’s illustrated cover, it was sure to catch the eye of passers-by young and old, who could also tear off a card that featured a free taster chapter of the novel via QR code.

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By reframing ten toxic myths about ADHD, from ‘I am lazy’ to ‘everybody hates me’, the couple’s new book Small Talk empowers ADHD-ers and those who love them to break free of neurotypical standards and live their lives with more compassion, humour and hope. 

To celebrate the book’s publication, JACK ARTS teamed up with Penguin to create a unique interactive billboard. Richard and Roxanne hit the streets of London, inviting passers-by to fill in colourful speech bubbles with their best advice for living with ADHD and attach them directly to the billboard. The colourful street-side campaign also offered a free audio sample of the book via QR code and created a buzz around the book’s launch across the couple’s social media channels.  

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Collaborating with Hay again this year, JACK ARTS spread news of their 2024 festival across billboard and takeover sites in Birmingham, Bristol, Cardiff and London. Highlighting the breadth of the programme, their poster campaign mixed graphics and text in a dazzling checkboard effect, including some of this year’s bumper line-up, featuring Caitlan Moran, Jacqueline Wilson, Nish Kumar, Sara Pascoe and Stephen Fry, alongside photography of the festival’s visitors and events. 

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It’s high time his story was told, and Tales from the Dancefloor, co-authored with bestseller Luke Bainbridge, reveals stories from the scene that explore the people, parties and politics that make Manchester thrive. We worked with Harper Collins to bring the story to life on the street of the city he lives and breathes; the book cover design reimagined on poster sites, takeovers and billboards across the city including hand-picked sites near the venues the book revisits, with bold neon green lettering and archival after-hours imagery. 

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Collaborating with 4th Estate, JACK ARTS brought news of the book’s publication to London with a glamorous gold foil billboard, a mere ‘sashay away’ from the legendary Royal Vauxhall Tavern. For our gag-worthy experiential campaign, local queens Kyran Thrax and Stealia Jobs served passers-by with custom-made fans printed with the book’s title and a nod to RuPaul’s iconic song ‘Call Me Mother’, and members of The Groove Chorus acted as ‘Ca-Ru-llers’ for the day, serenading the streets with well-known disco numbers as well as classics from RuPaul’s own back catalogue. 

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Teaming up with Kinetic, JACK ARTS produced a minimal but powerful creative billboard and poster takeover to bring the book’s cover to life on the streets of London, with an eye-catching giant pack of cards spilling from the frame. At night, the billboard lit up to reveal a single illuminated window pane, with the silhouette of a lone figure looking out onto the city, evoking the themes of the book but also reflecting on modern-day traders who continue to roll the dice on the global economy.  

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World-renowned relationship expert and co-host of Celebs Go Dating and Married at First Sight UK Paul Brunson offers a guiding light through this dizzying landscape in his new book Find Love. Filled with insights and heartfelt advice, this empowering toolkit is designed for anyone seeking genuine connections in the 21st century. 

Hooking up with Penguin for the book’s launch, JACK ARTS created an interactive billboard in the heart of London, asking passers-by to share how they define love. The chalkboard was framed by bold graphic posters, evoking the book’s pink and red cover, which offered a download of a taster chapter via QR code. An appearance from Paul himself caused a stir with fans, both IRL and across social media, and the campaign was featured on Channel 4’s Sunday Brunch the following weekend.  

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Teaming up with HarperCollins on a two-stage campaign, we brought Anna O’s notorious case to the streets of London. Lighting up the night sky with a huge creative billboard to celebrate the release of the hardback edition, and later waking up commuters with our bespoke coffee stand near Kings Cross in time for the paperback release. As well as handing out faux newspapers detailing the complex case, baristas served up free branded coffees either marked with ‘Anna O is guilty’ or ‘Anna O is not guilty’ and complete with scannable QR codes inviting curious passers-by to get a taste of the first chapter. 

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The interactive design takes the book cover as influence; the 3D title emerges from the site as if floating, with draping foliage barely concealing a skull beneath; bespoke tear-away Tarot cards present the passing public with their fortune (if they dare to take it), and oversized Peacock butterfly’s move in the breeze as if they have just landed on the frame.  The effect is entrancing and brings the magic of the novel to life on the streets.

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We created an exclusive exhibition on the 5th floor of Foyles in London with Penguin, bringing the Argylle Bookshop to life, paired with themed window display to intrigue the passing public on Charing Cross Road. The installation included handmade diamond bookshelves, giant book build, decorative floor vinyl, display stands and a bespoke pattern backdrop that mirrored designs from scenes in the film. Our creative studio had the pleasure of working on this brief from the very start, using the book cover as inspiration, our in-house designers mocked up the space to create an immersive experience to give the novel the focus it deserves.  The bookshop within a bookshop welcomed their first customers, the film actors, who did a surprise book signing, bridging the gap between the pages and the silver screen with an impactful bookshop installation to fully display our creative capabilities.

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JACK ARTS teamed up with Penguin Books, for a creative build that celebrated the release in the most fitting way possible with, you guessed it, an edible doughnut wall in the heart of Vinegar Yard. Satisfying the stomachs of around 500 hundred passersby, and with a guest appearance from Gamble, the doughnut wall was a real treat. 

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Teaming up with publishers Simon & Schuster, we brought news of the book’s release – both in hardback and audiobook formats – to the streets of London, which prompted a visit from the man himself. Our creative billboard and takeover poster sites featured a selection of archival images from Stewart’s life and a compelling quote from good friend and fellow actor Sir Ian McKellen, as well as a QR code for passers-by to scan and listen to an exclusive except of the audiobook.

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To celebrate the novel’s paperback release in 2023, we teamed up with HarperCollins on a two-phase campaign. Firstly, a special creative billboard with the tower of Babel itself standing loud and proud, birds flying off the frame and silver foil to tie into the new paperback cover. Then, taking things a step further with an experiential stunt where passers-by would have the chance to win a copy of the book by drawing a winning chocolate bar with a lucky silver ticket inside. 

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We teamed up with Books Are My Bag to bring their campaign to Manchester this year, working with two local illustrators to create a duo of hand-painted murals in the heart of the city; Maisy Summer’s in the vibrant Northern Quarter and Danielle Rhoda’s overlooking the bustling Shudehill interchange. Working with this year’s theme of ‘bookshops bringing people together’, both pay tribute to the vital part bookshops play on our high streets and within our communities. 

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To celebrate the launch of Good Material, we teamed up with Penguin Random House and Dolly herself to reveal the cover in a teaser campaign at our poster takeover site on Leonard Street, London. With its colourful, eye-catching design, the poster also featured a QR code that passers-by could scan for a free preview of the book. 

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To celebrate the paperback release of The Marriage Portrait, we set the stage for an experiential stunt that travelled across London.  The immersive activation saw artist Jiatong Liu complete a live painting inspired by the book cover, the artwork was completed across a series of key central London locations including: Covent Garden, the Royal Academy of Arts, Piccadilly, Carnaby Street and Trafalgar Square. The completed artwork was then taken to the V&A, where it sat on stage next to the author for her live talk at the gallery. This collaboration brought the cover artwork to life in an immersive and unique way, intriguing the passers by during the live event as well as being an integral part of the book’s promotional journey. 

The post The Marriage Portrait: Maggie O’Farrell first appeared on BUILDHOLLYWOOD.

Celebrating the release of such a huge success, we partnered with HarperCollins on an installation at the prestigious Waterstones at Piccadilly. Creating a bespoke witches’ altar in hot pink and teal to match the books’ covers, our installation included spells, candles, potions and a smoking cauldron. Dawson herself loved the display, and it went down a storm with passers-by and fans, too.  

The post The Shadow Cabinet: Juno Dawson first appeared on BUILDHOLLYWOOD.

To celebrate the publication of the hugely anticipated book, we worked with Harper Collins on a BMS award-winning mega-campaign across its release. Firstly ramping up the excitement with a teaser campaign of posters and clings that just featured the book’s striking yellow cover and black eyes, followed by unveiling the book’s title across our sites in London, Manchester and Glasgow, including a very special lenticular creative billboard that followed passers-by on Borough High Street. 

We didn’t stop there – we also created an in-store installation at Waterstones Piccadilly with a self-typing ghost typewriter and deathly pandan pancakes (visited by Kuang herself), and a live-painted mural for Blackwell’s Oxford which accompanied the author to a launch event. Recently, Yellowface has also made an appearance across our sites in Edinburgh in time for the city’s book festival, plus in chalk graffiti to celebrate Bookshop Day across six bookshops in London.

We are delighted to announce the multi-faceted campaign has won Marketing Strategy of the Year at the British Book Awards – it was a pleasure to bring this captivating campaign to life on our city streets across the country – the judges described it as ‘an audacious, clever and very hard-working campaign that took every opportunity that came its way.’

The post Yellowface: R.F. Kuang first appeared on BUILDHOLLYWOOD.

We created a blockbuster launch for the novel at Waterstones Piccadilly with Penguin Random House. Celebrating the wonder of classic cinema, a hand-painted vintage box office was placed at the store’s entrance, with two cinema ushers handing out popcorn to customers on their way in. Our installation was paired with a creative billboard at Finsbury Park covered in gold foiled cinema tickers, which passers-by could tear off and exchange in-store for a free copy of the book. 

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For the novel’s paperback release, we worked with Hachette’s Headline Publishing Group on a fitting celebration. Taking over one of our Brixton sites, a creative billboard brought Honey & Spice’s much-loved characters to the fore. It was the perfect way to mark the occasion: appearing on Babalola’s Instagram and Twitter accounts, she explains exactly why herself. 

The post Bolu Babalola: Honey and Spice first appeared on BUILDHOLLYWOOD.

We took over a spot at Farringdon Station with an interactive billboard and invited people to write what friendship means to them on post-it notes that were then stuck on the boards. The author was even there to meet passers-by and get involved. The billboard and project was a huge hit, with tons of people stopping to share exactly what they love about friendship and what it means to them. 

The post Friendaholic: Elizabeth Day first appeared on BUILDHOLLYWOOD.

To celebrate the release, we teamed up with Penguin on a creative billboard in Manchester made from leaves holding basil and marjoram seeds, and a QR code revealing more information about the story. It encouraged passers-by to take a leaf off the billboard and ‘start [their] own adventure’ by growing the seeds at home. The author even paid the site a visit himself. 

The post Billy and the Giant Adventure: Jamie Oliver first appeared on BUILDHOLLYWOOD.

Bringing the novel to life, we recreated Supper at Six’s set at Waterstones Piccadilly, complete with iconic clock, lab coats, a personalised clapperboard and Zott’s director’s chair. Alongside the installation, a vibrant street poster campaign featured tearaways that allowed passers-by to take a part of the story away with them. 

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To celebrate the release of such a unique book, we teamed up with HarperCollins to build a window display at Waterstones Liverpool that showcases the book’s beautiful illustrations, recreating the book’s final scene with detailed props: scrolls with handwritten prophecies, vials of magic potions and hundreds of daffodils. The installation was a huge hit, drawing crowds into the store to learn more.  

The post Lies We Sing to the Sea: Sarah Underwood first appeared on BUILDHOLLYWOOD.

We collaborated with Hachette and Total Media to celebrate the release of Maame, taking over the streets of Croydon with a bespoke hand-painted mural of the central character on a warm, fun and hopeful backdrop. With words that read ‘Be the heroine of your own life’, it was a beautiful message to send to people who might know what it’s like to walk in main character Maddie’s shoes.

The post Jessica George: Maame first appeared on BUILDHOLLYWOOD.

To celebrate the UK release of the gripping tale, we worked alongside Pushkin Press to create buzz with a campaign that brought together the street-side and the digital. Constructing a beautiful creative billboard in London Bridge with 3D models of the cover’s rose and dagger illustrations, the site became home to a social media competition to give away The Shadows Between Us-themed prizes – with Pushkin’s showcase posts receiving hundreds of likes across its channels. 

The post The Shadows Between Us: Tricia Levenseller first appeared on BUILDHOLLYWOOD.

To celebrate the release of the latest Pinch of Nom cookbook, we teamed up with Total Media in Manchester. Installing a huge, 3D model of the book to grab attention in a bustling Manchester Piccadilly station, we also had our brand ambassadors on hand for the day dishing out branded swag to commuters and city visitors.

The post Pinch of Nom: Enjoy first appeared on BUILDHOLLYWOOD.

Our own team of Creative Producers and installers (with their experience in art, theatre, television, and film) works to transform floorspace in Waterstones, Foyles, and independent bookshops across the country – turning concepts and visions into site-specific experiences.

Through hand-painted murals, bespoke-built props, live actor stunts, introducing lighting and tech, and interactive pieces for the shop floor, our in-store installations bring words of the printed page to life in the places specially dedicated to them.

The post Our favourite in-store installations first appeared on BUILDHOLLYWOOD.

To celebrate the novel’s release in its city setting, we worked with Hachette’s Headline Books and Edinburgh Council on a local experiential campaign – taking place in front of the Burns Monument, right by the exact location of the story. Utilising the space to play tricks on the eye with a lenticular installation, the campaign was featured by the author across her social media channels. 

The post It Ends At Midnight: Harriet Tyce first appeared on BUILDHOLLYWOOD.

To celebrate the release of It Starts with Us, we teamed up with Simon & Schuster to spotlight the novel in London, Birmingham, and Manchester. Crafting creative billboards full of florals inspired by its cover artwork, the campaign blossomed in the heart of each city. 

The post It Starts with Us: Colleen Hoover first appeared on BUILDHOLLYWOOD.

Given how well-loved Little is, the street-side launch for Rosewater’s cover reveal had to be special. Working with Total Media, Hachette and Little, Brown Book Group’s Dialogue Books, we created a campaign that combined a bespoke creative billboard with ambassadors handing out fragrant rosewater to passers-by – a perfect way to unveil Rosewater’s visual essence straight from Little’s native South London. The campaign generated huge coverage across social media and in industry press, being shared by author, publishers and Little’s huge creative professional network alike. 

The post Rosewater: Liv Little first appeared on BUILDHOLLYWOOD.

To bring that vision to life, we teamed up with HarperCollins Children’s Books to install a planetarium and fun-filled science day on London’s South Bank, bringing joy and imagination to a ton of kids – and their grown-ups. They might not get to go to space, but we brought that dream a little bit closer. 

The post SPACEBOY: David Walliams first appeared on BUILDHOLLYWOOD.

As this year’s celebrations saw Books Are My Bag focusing on the Welsh capital of Cardiff, we worked with them on a duo of murals on our sites in the city: a drum mural in Canton, and a landscape piece on Caroline Street in the city centre. 

Working with local artists – Sophie Potter and Jack Skivens – who designed and painted each piece, the artworks commemorated local stalwart stores like not-for-profit Shelf Life Cardiff in both Welsh and English. It was the perfect way to bring the love of literature to the street, and it translated onto social media too – appearing right across Books Are My Bag’s Instagram and Twitter accounts. 

The post Books Are My Bag: Bookshop Day in Cardiff first appeared on BUILDHOLLYWOOD.

To celebrate the forthcoming release of Carrie Soto is Back, we worked with Hutchinson Heinemann at Penguin on a duo of outdoor campaigns that brought the vibrance of Reid’s writing to the streets in London. First up, we executed a timely experiential sampling stunt around the 2022 Wimbledon Championships (served up with the tournament’s trademark lemonade in branded Carrie Soto bottles). This was followed up with a show-stopping takeover of one of our Commercial Street sites in Shoreditch, with a creative billboard that illuminated the street-side by its scoreboard-inspired lightbox. The campaign featured in The Bookseller and on the author’s Instagram.

The post Carrie Soto is Back: Taylor Jenkins Reid first appeared on BUILDHOLLYWOOD.

To give HOME a street-side launch that matched Big Has’ personality, we worked with Pavilion Books at HarperCollins on a duo of creative takeovers of our sites at his end of the city. In Tottenham and on Essex Road, bespoke murals by Carleen De Sözer and Yaz Alhan brought both artists’ styles to HOME’s evocative imagery, creating beautiful and memorable moments on the street. Appearing across both Big Has’ and Pavilion’s Instagrams, the campaign preceded the book heading straight to the top of the Sunday Times bestseller list.

The post HOME: Big Has first appeared on BUILDHOLLYWOOD.

To introduce GIRLCRUSH in London, we worked with Hachette on an impactful sample stunt and street poster campaign. Taking inspiration from Florence’s style, we created temporary tattoos to spray onto loads of passers-by in Shoreditch – reimagining the book’s cover illustration as if it were inked. Being the ideal way to make the moment memorable, we handed out samples of the story as we went along with vibrant street poster sites providing the perfectly paired backdrop – before Florence became a Sunday Times bestseller for the second time running.

The post GIRLCRUSH: Florence Given first appeared on BUILDHOLLYWOOD.

In our experiential stunt, we enabled And Away… to travel to the busiest parts of London – taking in King’s Cross, Euston, Piccadilly Circus, Regent Street and Oxford Circus. Embodying the floaty implications of the memoir’s title, we grabbed the attention of passers-by with a giant, spherical balloon bearing Bob Mortimer’s familiar face and name. Our accompanying brand ambassadors handed out Bob badges and samples of his words, putting smiles on faces right through the streets.

The post Bob Mortimer: And Away… first appeared on BUILDHOLLYWOOD.

Our campaign combined an ivy-embellished billboard with an experiential stunt, dishing out medicinal bottles filled with peppermint seeds to passers-by. With each one having a QR code linking to the novel itself, it both engaged and created curiosity – inspiring people to check out the award-winning story straight from the street.

The post The Botanist: M. W. Craven first appeared on BUILDHOLLYWOOD.

Taking inspiration from the wild ride of Big Snake Little Snake, we teamed up with Cheerio Publishing to create a buzz around its publication date. Designing, constructing and installing a 3D creative billboard based on the book’s beguiling cover illustration, it provided the perfect way to announce its arrival to the world both on the streets of London, and online. It even featured a QR code linking to a playlist by the author himself, perfectly pitched to accompany the book.

The post Big Snake Little Snake: DBC Pierre first appeared on BUILDHOLLYWOOD.

To bring The Problem with My Normal Penis to the streets of London, we worked with Simon & Schuster on a two-part campaign that would tease and reveal the title to the city. Beginning with a censored version, and revealing the full name in unmissable gold foil, it was the perfect way to make a statement on London’s street-sides in the north, south and east of the city.

The post The Problem with My Normal Penis: Obioma Ugoala first appeared on BUILDHOLLYWOOD.

To bring Wish You Were Here to life in London, we teamed up with Hachette, taking word of the novel to bustling King’s Cross with an experiential stunt. Using a giant model of the book, we engaged passers-by by getting them to write down the names of people that they wished were with them. Fastening these to the inside of the model of the novel, and handing out postcards for people to post directly to their loved ones, it sparked curiosity about the story through the heart of the city.

The post Wish You Were Here: Jodi Picoult first appeared on BUILDHOLLYWOOD.

We worked with Penguin’s Cornerstone imprint to platform The School for Good Mothers in London. Routing a team of actors around the heart of the city reciting haunting manifestos from the book’s namesake facility, it brought a sneak peek of Chan’s imagined world to life right in the heart of the English capital. Turning heads and drawing crowds, it made the story reach out onto the streets, with passers-by given leaflets to take away and remember it by.

The post The School for Good Mothers: Jessamine Chan first appeared on BUILDHOLLYWOOD.

To celebrate Luster’s paperback launch, we worked with Picador Books to announce its arrival on the streets of London. Taking over our Brixton Academy sites, street posters of the book’s cover were accompanied by a trio of beautiful, moving murals inspired by the story – by Claire Kaitesi, Lee Hybrid Desire and Carleen De Sözer – each totally unique and representational of the artists’ distinctive styles, yet united in their appreciation of and inspiration from Raven Leilani’s words. The campaign was a hit in the press, online and on the streets – appearing in The Bookseller, and much-loved by Raven herself.

The post Luster: Raven Leilani first appeared on BUILDHOLLYWOOD.

Charting his and his father’s lives alongside a century of Chinese history, the book is a portrait of the visionary artist – as much as a moving family story and historical chronicle. We worked with Kinetic and Vintage Books to bring the tale to life on the streets of London, with a colourful 3D takeover inspired by its explicably beautiful cover artwork.

The post 1000 Years of Joys and Sorrows: Ai Weiwei first appeared on BUILDHOLLYWOOD.

Becoming a vocal figure on the topic, she’s publicly contemplated the notion and boundaries of empowerment and ownership when it comes to the female body, provoking widespread engagement and discussion. After teasing it with a piece in The Cut, follows her first book My Body – a “searing and sharp-eyed investigation into body politics and the fetishisation of girls and female beauty”. Already a New York Times bestseller, the deeply personal and steadfast collection of essays is a rallying call for female empowerment and an incisive look into her own experiences.

We teamed up with Quercus Books to give My Body its rightful place on the street – pulling together a series of mirrored takeovers that would make passers-by stop and think, alongside billboards that showcased the book’s broad and wide-reaching praise. Emily even paid the campaign a visit herself – sharing her stop-off on Instagram.

The post My Body: Emily Ratajkowski first appeared on BUILDHOLLYWOOD.

With plenty of history to recount as a result, Liam and Noel Gallagher have released Supersonic into the world. Named after Oasis’ debut single, the book compiles complete, authorised, and uncut interviews into a chronicle of an incredible career that led them to become cultural icons of the nation – with years’ worth of feuds, iconic festival gigs and outrageous stories to pack pages with.

We teamed up with Hachette to give the book a special Manchester launch, taking over sites right across the city with a street poster campaign showcasing candid quotes and the Gallagher brothers’ trademark candour. With Oasis’ Manchester roots firmly fixed, it was the perfect way to celebrate the book release – right on their own turf.

The post Supersonic: Oasis first appeared on BUILDHOLLYWOOD.

Navigating difficult health diagnoses hasn’t stopped Billy’s spirit, so follows the release of his autobiography – Windswept & Interesting. We worked with John Murray Press to bring Billy’s tales to Edinburgh and Glasgow, borrowing the vibrant pink from the book’s cover artwork to guarantee turning heads. With a creative billboard at our iconic Barrowlands site, a takeover at Edinburgh’s North Bridge, and sample hand-out events to tease the book’s content, it brought Billy’s story onto the streets in spectacular style.

The post Windswept & Interesting: Billy Connolly first appeared on BUILDHOLLYWOOD.

We teamed up with Harper Collins to bring the Girl A paperback to the streets of London, Manchester and Glasgow with poster displays and creative billboards. Taking the novel’s trademark cover letter ‘A’ and turning it into a head-turning 3D model was the perfect way to welcome the book into the world, and also made a splash on social media.

The post Girl A: Abigail Dean first appeared on BUILDHOLLYWOOD.

For the Simon & Schuster publication, we worked with the team on a giant window wrap for Foyles in Charing Cross, as well as a supersized version of Dave’s book to take up residence inside. It was paid a visit by the musician himself, with the picture earning a whopping 118k likes after being posted to Foo Fighters’ Instagram account – the campaign was a hit on Simon & Schuster’s socials too. We also crafted an interactive, illuminated, audio-enabled billboard in the heart of Shoreditch for the occasion, shining Dave’s presence right onto the street as it played his voice reading snippets of the book to passers-by.

The post The Storyteller: Dave Grohl first appeared on BUILDHOLLYWOOD.

Inspired by the book’s action and adventure, we worked with Penguin to bring the underwater epic to Hove’s The Book Nook in celebration of Bookshop Day. Crafting a 3D model of an octopus breaking out of the bookshop’s walls, we translated the mystical world of the deep sea into a show-stopping window display – with the end result receiving tens of thousands of likes across Rick’s Instagram and Twitter accounts.

The post Daughter of the Deep: Rick Riordan first appeared on BUILDHOLLYWOOD.

Books Are My Bag play a central role in the yearly celebrations – so we teamed up with them to bring this year’s Bookshop Day to the streets of Edinburgh. Working on a number of creative street posters (filled with lovely 3D butterflies) alongside drum takeovers and vinyl displays, it showcased beautiful artwork created for the day by Dapo Adeola, also known as dapsdraws – throwing the spotlight onto the city’s bookshops in a wonderful way.

The post Books Are My Bag: Bookshop Day in Edinburgh first appeared on BUILDHOLLYWOOD.

With Harper Collins, we brought the novel to the streets of London – with a multi-coloured, polka-dotted, shiny gold-foiled creative billboard, ahead of it shooting straight onto The Sunday Times bestseller list.

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We worked with Faber on a duo of special launch activities to bring Beautiful World, Where Are You to life on the streets of London. Creating a huge mural of the cover illustration that took over the street-side on Shoreditch’s Great Eastern Street, we also pulled together a themed pop-up shop for the occasion. Revealed through the mural’s doors, fans and readers enjoyed cocktails, coffee, free merch, specially selected books and a weekend of workshops to celebrate one of the biggest publications of the year, ahead of it topping bestseller charts straight after its release.

The post Beautiful World, Where Are You: Sally Rooney first appeared on BUILDHOLLYWOOD.

To celebrate the publication of Why We Kneel, How We Rise in London, we worked with Simon & Schuster on a series of projections onto historical and iconic London landmarks. Taking in the African and Caribbean War Memorial in Brixton, Marble Arch, the Natural History Museum and Tate Modern, it provided the perfect way to spread Michael Holding’s words and message on the streets.

The post Why We Kneel, How We Rise: Michael Holding first appeared on BUILDHOLLYWOOD.

We worked with Simon & Schuster to bring What Would the Aunties Say? into the world, constructing a creative billboard that reimagined the beautiful cover illustration in 3D, with shiny gold foiling to add in some extra glamour. The head-turning billboard provided great content for social media: Anchal shared it to her Instagram, where it received over 17.5k likes and hundreds of comments, and to TikTok, where it racked up over 240k views.

The post What Would the Aunties Say?: Anchal Seda first appeared on BUILDHOLLYWOOD.

We worked with Penguin to bring The Upper World to life on the very streets it stories, designing a 3D creative billboard with motion-activated speakers to play audio snippets of the book as people walk by. Highlighting the novel’s South London setting, our site right by Peckham Rye Station was the perfect place to celebrate its release.

The post The Upper World: Femi Fadugba first appeared on BUILDHOLLYWOOD.

As part of their summer reading campaign, Headline wanted to do something special – so we worked with them to create a flower-filled creative billboard on Blackfriars Road in the heart of London. To accompany the show-stopping billboard, we handed out bunches upon bunches of cream-toned flowers to passers-by, with branded tags to tell them about the novel. Throughout the day, we put many a smile on the streets of Southwark – with the campaign becoming great content for Headline to share on social media, with it appearing in The Bookseller too.

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For the release of the book’s paperback edition, we worked with HQ Stories on a spectacular street-side launch. Constructing a giant, glittery, 3D sanitary towel to fix onto a creative billboard in London, it turned heads and caught attention on the streets. It also proved to be great content for social media – receiving thousands of likes across the publishing house and author’s Instagram and Twitter accounts.

The post It’s About Bloody Time, Period: Emma Barnett first appeared on BUILDHOLLYWOOD.

We teamed up with the Books Are My Bag Readers Awards for a special announcement of the Fiction Shortlist. Over the course of a day, the covers of the top five novels were revealed to the public through a painstakingly hand-painted and graffitied mural on our Old Market Roundabout billboard in Bristol, recreating each artwork in incredible detail. It was a spectacular street-side spotlight for the ongoing vote, ahead of revealing the winner later in the year.

The post Books Are My Bag: 2020 Readers Awards first appeared on BUILDHOLLYWOOD.

We worked with Orion Publishing to bring The Maidens to London. Crafting a 3D creative billboard modelled in the shape of an ancient statue alongside shiny gold lettering, it grabbed attention on the streets, taking inspiration from the gilded and grand novel. It also provided the perfect way to raise the book’s profile on Instagram – with both Orion Books and the author sharing it to their tens of thousands of followers.

The post The Maidens: Alex Michaelides first appeared on BUILDHOLLYWOOD.

With a campaign spot right in the middle of Shoreditch, we crafted a creative billboard with a 3D element featuring the chef himself, a light-up barbecue made from neon, and free tearaway recipe cards, which all went down a storm on social media. A prime example of making maximum impact with a single site, it shows how far you can go when you put a creative spin on a campaign.

The post Tom Kerridge: Outdoor Cooking first appeared on BUILDHOLLYWOOD.

Laying bare the ruthlessness of poverty, the limits of love, and the hollowness of pride, Shuggie Bain is the book everyone’s been talking about. We mark the anticipated release of the novel in paperback and bring Shuggie’s story back to the streets of Glasgow, where the powerful novel is set.  The vibrant campaign for Picador Books includes a series of site-specific artworks including our iconic Barrowloads 48 sheet and Sauchiehall Street takeover.

The post Shuggie Bain: Douglas Stewart first appeared on BUILDHOLLYWOOD.

The Booker winner’s eighth novel and the first novel by Ishiguro since he was awarded the Nobel Prize in Literature, expands on the theme of what it means to be not-quite-human, exploring love and loyalty through the eyes of an android. Following on from our Blackfriars takeover to mark the launch,  we step-up our Old Street billboard site with a dreamy installation pairing colourful posters that depict a frame-by-frame rising of the sun, with a bespoke illuminated panel. The glowing display for Faber Books emulated the special-edition book cover, and its transformation after dark allowed day and night immersion.

‘The sun always has a way to reach us…’

The post Klara and the Sun: Kazuo Ishiguro first appeared on BUILDHOLLYWOOD.

The Last House on Needless Street is a gothic-tinged literary mystery crossed with straight-up strange horror – a killer combination. We were tasked with bringing the book cover to life with the use of 3D special build trees, which seem to have grown out of the frame and into the street environment.  The billboard was paired with a second 3D element, a powerful quote in vibrant yellow from the king of horror himself, Steven King. An eye-catching display to engage the passing public and entice readers to explore the book ‘with all the secrets’.

The post The Last House on Needless Street: Catriona Ward first appeared on BUILDHOLLYWOOD.

We recreate the futuristic book cover complete with eerie red eyes on the street, by installing intense LED lights that pierce through the darkness, adding an additional layer to the campaign that brings the billboard display to new (albeit eerie) heights after dark. A creative addition, brought to life for publishers Simon and Schuster.

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Structured as a 28-day guide targeted at white audiences, the book aims to guide readers through a journey of understanding and identifying the impact of white privilege and white supremacy over their lives.  The poster campaign, features engaging, bold creative showcases the book as mandatory reading and is paired with the simple but exceptionally effective addition of a tearaway ‘white privilege checklist’ – encouraging people to engage with the sites and take away a thought-provoking part of the campaign to complete and contemplate over.

The post Me and White Supremacy : Layla F Saad first appeared on BUILDHOLLYWOOD.

This poignant image received worldwide recognition, came to represent hope amid despair and has been upheld as a defining moment of 2020 and the BLM movement.

Everyone Versus Racism is a poignant letter from Hutchinson to his children and grandchildren, ‘I just want equality, equality for all of us.’ – Writing from the heart, Hutchinson describes the realities of life as a black man today and explores why we must unite to inspire change for generations to come.

We worked with Harper Collins to promote the poignant new release and bring this eye-catching and important takeover to the streets of London.

The post Everyone Verses Racism: Patrick Hutchinson first appeared on BUILDHOLLYWOOD.

To make the release of this major retrospective hardback, we worked with Abrams and Chronicle Books to bring our site to life with a host of Steadman’s revered characters and his iconic splattered-ink style.  The impact of the site was elevated to new heights with the addition of a 3D book cover spilling out from the board.  (A simple but highly effective addition to a poster site to create intrigue on the street.)

The post A Life in Ink: Ralph Steadman first appeared on BUILDHOLLYWOOD.

To amp up excitement even more, we teamed up with Faber & Faber to reveal the book jacket on the streets of London at Blackfriars. Featuring a bold red background and a series of posters that show different phases of the sun in different vibrant colours, this also revealed the release date of March 2021.

The post Klara and the Sun: Kazuo Ishiguro first appeared on BUILDHOLLYWOOD.

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We worked with Simon and Schuster to bring the story to life, quite literally, with a poster campaign paired with an engaging live action element. The marketing stunt saw the novel’s main character Harry seemingly step out from the billboard and the shadows of WWI, straight onto the streets of London.

Dressed in detailed replica wardrobe, meticulously created by Khaki Devil, the engaging live campaign was paired with city wide posters providing the backdrop as the photographer of the lost roamed the streets of London with his camera. Did you spot him?

The post The Photographer of the Lost: Caroline Scott first appeared on BUILDHOLLYWOOD.

The post Harper Collins: Boy Giant first appeared on BUILDHOLLYWOOD.

We were excited to work with Penguin to launch the book with a very special installation in Waterstones Piccadilly. We built our own bridge for Clay, made entirely of books for people to sit underneath and enjoy some time away reading Zusak’s latest novel. The book bridge was complete with special references to the animals in the book, including Telemachus the budgie. The installation remained on site over a few days to mark the publication of the book and allow fans and passing customers to enjoy (with plenty of comments on social media!).

The post Penguin: Bridge of Clay first appeared on BUILDHOLLYWOOD.

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Working with Some Voices, we took over Covent Garden for a very special singalong. Performing some of Tina’s best hits over lunchtime in one of the busiest places in town, our stunt couldn’t fail to draw in the crowds. With a backdrop promoting Tina’s book, the crowds gathered and finally, to make the show complete, we were excited to welcome the cast of Tina the Musical to join our ensemble. It was simply the best way to launch Tina’s book!

The post Tina Turner: Autobiography Book Launch first appeared on BUILDHOLLYWOOD.

We organised a band of buskers to flashmob the shop, complete with Holy Grail knights, and sing some well-known Monty Python classics, with Eric himself joining in. The band then headed out into the busy streets around Piccadilly Circus to entertain the Saturday crowds, before heading up the road to Leicester Square to spread a little bit of Python magic to the masses.

The post Eric Idle Book Launch: Flashmob first appeared on BUILDHOLLYWOOD.

We took over a 48 sheet site opposite the venue, talking to attendees and passersby about the new book, handing out postcards, and encouraging them to pin a branded badge to the billboard. Mary herself came down to get involved ahead of her talk at the event – generating extra promo for the launch in a fun and original way. This was also backed up by a 4 sheet poster campaign, spreading the word on the streets in Birmingham, Manchester and London.

The post Work Like A Woman: Mary Portas first appeared on BUILDHOLLYWOOD.

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To announce its UK launch, we were excited to work with Penguin Random House and Foyles on a special window display in their Charing Cross branch. We recreated the eye-catching front cover with a large replica spinning special build, which watched over customers and passersby on the busy street.

The post 21 Lessons For The 21st Century: Foyles first appeared on BUILDHOLLYWOOD.

Working with Total Media, we brought a little wizarding magic to London Bridge and created this larger than life spill-board complete with Hogwarts Express escaping out of the frame. The special build helped commuters to picture the magic and be immersed once again in the world of Harry Potter and friends.

The post Harry Potter: Jim Kay first appeared on BUILDHOLLYWOOD.

We were excited to arrange, install and run the whole project for the day on behalf of Penguin – and bring a little summer joy to all the shoppers and passersby in the busiest part of town.

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Curtis and Penguin teamed up with feminist art initiative Herstory, whose founder Alice Wroe also contributed to the book, on a series of 4 sheet and 48 sheet posters right across the capital. The artsy campaign popped up to commemorate the 100th anniversary of the first women in the UK gaining the right to vote and featured accomplished women from throughout history. With everyone from suffragette Emmeline Pankhurst to Elizabeth I adorning our sites, Curtis and Wroe went on a walking tour of the posters – with Curtis herself helping to post our Clapton 48 sheet. The campaign was featured everywhere from The Independent to Refinery29, and received over 500 likes on Penguin’s Instagram and a whopping 4.7k likes on Curtis’ personal account.

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We had an absolute blast, teaming up with Cold War Steve and Thames and Hudson to present The Festival of Brexit book. We took over our Leonard Street site in Shoreditch, with some live collaging that featured a motley crew of characters including a topless David Cameron, and Kim Jong Un in a hedge, amongst other crazy imagery.

The live collage was hosted by Cold War Steve himself with the help of people on the street. Also supporting the campaign was a dishevelled Boris Johnson and hard man Phil Mitchell lookalikes, standing next to the poster site handing out Fray Bentos pies to bemused passers-by. The campaign was a huge hit, being picked up by ITV News and Sky News amongst other publications.

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Outside, the campaign bloomed as we added lemon yellow pavement chalks to the surrounding area encouraging passers-by to engage with the campaign hashtag and be directed to the store to buy the book themselves. To finish off this fun campaign we commissioned an eye-catching mural of the book-cover which was hand-painted in the curved glass window, facing the busy Piccadilly street.

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In this entrancing collaboration with Vintage Books we created bespoke special builds, complete with inky blues posters, golden highlights and delicate 3D golden bees spilling out of the billboard onto the surrounding frames and street. The campaign artwork was specifically designed for two of our street level sites in Manchester’s Northern Quarter and desirable Bricklane Bridge in London – allowing us to transform the neighbouring frame into a mysterious glowing doorway, enticing the passing public to take a peek. The use of 3D elements on the poster sites is a simple and effective way to bring the poster campaign to new heights and create intrigue and engagement.

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The eye catching poster design features illustrations of vegetables found throughout the book, described as ‘The amazing technicolour dream onion and its stripy friends’ by the man himself . The campaign is taking over our poster and billboard sites in London and includes tearaway recipe cards featuring an array of exiting dishes from the new vegetarian cookbook.

The inclusion of tearaway recipe sheets to the London poster sites amplifies the campaign and creates an interactive element – creating presence on the street and actively engaging the passing public by offering them a sample of the exciting recipes within… Just Add Flavour.

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The Autumnal takeover campaign in collaboration with publisher Macmillian, features leafy illustrations and a dreamy excerpt from William Blake’s poem Auguries of Innocence and is live across Edinburgh and London just in time for National Poetry Day.

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THE BOOK OF JOY: To help the Dalai Lama and Archbishop Desmond Tutu spread the joy, we recruited a happy team of steel drummers and promo staff who handed out flowers and book samples to Londoners.

THAT GIRL FROM NOWHERE: Playing on the cover of the book which includes a bunch of polaroids scattered on the floor, we set up a nifty photo booth in Brighton to create memorable moments for the locals. 

PENGUIN FLIPPER: We’ve been spreading the Christmas spirit as part of the Penguin Flipper campaign – an online book recommendation tool that helps customers choose the right Christmas present for loved ones. We set up a pop up event at the Birmingham Bullring where people could spin a wheel of fortune to win a prize, next stop is Edinburgh!

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It was a matter of shaken or stirred as our special croupiers challenged visitors and shoppers across three days to place their bets on a themed roulette table. If the ball landed on their chosen number or the number seven, they could win a prize – either a gin tasting masterclass or escape room experience for them and friends. Regardless of the outcome, everyone took home a smaller prize promoting the new book.

The result was a popular experiential campaign to promote the latest 007 adventure, as fans flocked to the store to try their luck at winning a prize – all of which were nabbed – with Anthony Horowitz himself even stopping by to take his chances.

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The post created an internet storm, drawing responses from many people who not only agreed with Reni’s opinions but had had very similar experiences. The result led to a book of the same name three years later, which went on to become a Sunday Times Bestseller and Book of the Year at Foyle’s and Blackwell’s amongst other accolades. Sparking national debate, it has been hailed as a timely and essential read and become a necessary exploration of race relations in Britain today.

We were excited to work with Bloomsbury Publishing on an outdoor campaign for the book. The original monochrome artwork detailed extracts on 48 sheet billboards and 4 sheet takeovers across the UK. The incredible author visited one of the sites, adding images to Twitter with the comment “2014: blog post. 2018: billboard”, which received 9k likes and over 2k re-tweets.

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In 2018, we were extremely proud to be involved in Penguin Random House’s IWD initiative, arranging, installing and dressing their Shoreditch based pop-up shop from head to toe. The #LikeAWoman bookshop, held in partnership with Waterstones, opened it’s doors on Rivington Street in east London for five full days of immersion in female literary greatness.

The shop only featured female writers, stocking over 200 authors and a selection of the most inspiring and iconic titles of recent times from the likes of Malorie Blackman, Iris Murdoch, Zadie Smith and Margaret Atwood, alongside more classic authors like Mary Wollstonecraft. The pop-up shop also played host to a series of inspirational Penguin Live literary events, featuring some of the most exciting contemporary British female voices.

Furthermore, proceeds from the ticket sales and a selection of the books were donated to Solace Women’s Aid, who have provided support to risk women and children in London for over 40 years.

The pop-up shop received wide-spread social media and press attention including The Guardian, Evening Standard, Huffington Post, TimeOut, Refinery29, The Bookseller, Campaign, and many more.

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To create some buzz around the book, we worked with Transworld to transform the artwork from the front of the book into a very special billboard in London Bridge. The owl’s eyes were turned into red lights, eerily watching over commuters on the busy Borough Market passage.

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The incredible novel follows a young couple fleeing their country from civil war. They hear that there are a number of doors in their hometown that are actually portals to other destinations – and soon find their way through the first of many.

We worked with Hamish Hamilton, part of Penguin Random House, to celebrate and recreate the magic of Exit West with a takeover and a special build in Shoreditch. We added a unique twist on the popular site and created our very own portal doors on the 4 sheet poster frames, encouraging interaction from commuters on this busy east London street as they were given a small glimpse into the world created by Hamid.

The installation was featured in The Bookseller, and the author himself even visited, saying: “It was kind of magical for me to see the black doors on Commercial Street, to discover they could open, and to find words from Exit West inside.”

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The redesign set alight both mainstream and design-specific press, and was introduced across print, mobile, apps and desktop with a new font, masthead and pull-out section dedicated entirely to opinion pieces. The changes to design and brand not only highlight The Guardian’s determination to remain ahead of the game, but the compact format will also save the paper millions of pounds in production costs.

We were excited to work directly with The Guardian on the launch, rolling out the bright and colourful creative in cities across the UK. The impressive poster campaign gave the redesign a huge amount of exposure, running on 4 sheet posters, large format billboards and takeovers across London, Manchester, Leeds, Birmingham, Glasgow, Edinburgh and Sheffield.

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In 2018, to accompany the powerful book of the same name, James released a calming classical music playlist of 50 beautiful tracks. We teamed up with Quercus Publishing Group to create a very special billboard in east London to promote both the book and playlist, inviting busy commuters to stop for a moment and quieten the mind. Our bespoke listening billboard was designed to remind them that, even in moments of high stress, there is always music. Watch the reactions in our case study film below.

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In this exclusive stunt, Hattie drew directly onto the poster design, creating her own live doodle-bomb, whilst encouraging the passing public to get involved by adding stickers from her new book.   The campaign was enriched with online interaction, as Hattie requested her followers and fans to join her on the day, creating an incredible atmosphere – a fun, interactive use of just one poster site to create an impactful campaign resulting in some killer shots for content longevity.

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