Jack Arts

Winnie the Pooh: Celebrating 100 years

First published in 1926, A.A. Milne’s beloved character, Winnie the Pooh celebrates its 100th anniversary next year. To mark the occasion, brand-new editions with redesigned dust jackets and anniversary branding were published in October.

To continue celebrations, Farshore (a HarperCollins imprint) and JACK ARTS transformed a section of Foyles bookshop in London into an immersive Winnie the Pooh experience. Working closely with both partners, JACK ARTS recreated the iconic picnic scene from the book, matching the original artwork while fitting the space requirements.

And in a later phase of the campaign, the team also took over the window display of the Waterstones Piccadilly branch and turned it into a wonder-filled space fit for Pooh and his friends.

Working with our Creative Studio, we opted for a print-based approach, building a 3D tree installation, dressed with wooden stumps, a Hundred Acre Wood map, and copies of the new editions for all willing adventurers to admire and explore.