Books Are My Bag: 2020 Readers Awards
The Books Are My Bag Readers Awards are the only UK book awards to be curated by bookshops and chosen by readers. In collaboration with National Book Tokens, the awards celebrate the beating heart of the publishing industry.
We teamed up with the Books Are My Bag Readers Awards for a special announcement of the Fiction Shortlist. Over the course of a day, the covers of the top five novels were revealed to the public through a painstakingly hand-painted and graffitied mural on our Old Market Roundabout billboard in Bristol, recreating each artwork in incredible detail. It was a spectacular street-side spotlight for the ongoing vote, ahead of revealing the winner later in the year.