Jack Arts

Three Women: Lisa Taddeo

We loved working on this fun and fruity campaign with Bloomsbury Publishing to mark the release of Lisa Taddeo’s number 1 best seller Three Women in paperback. Inspired by the book’s cover artwork, we pulled out all the stops to encourage the public to enjoy a summer picnic with Three Women. We designed a colourful instore display with an abundance of fresh fruit, hampers and fizz, and handed out complimentary branded tote bags with every purchase.

Outside, the campaign bloomed as we added lemon yellow pavement chalks to the surrounding area encouraging passers-by to engage with the campaign hashtag and be directed to the store to buy the book themselves. To finish off this fun campaign we commissioned an eye-catching mural of the book-cover which was hand-painted in the curved glass window, facing the busy Piccadilly street.