Jack Arts
It Ends with Us: Colleen Hoover
‘Sometimes it is the one who loves you who hurts you the most.’ Colleen Hoover’s best-selling phenomenon is bold and emotional, a heart-wrenching story and unforgettable tale of love that comes at the ultimate price. In this chapter, Lily opens her own flower shop as she navigates a new relationship and confronts her tumultuous past. Ahead of the anticipated big-screen adaptation featuring Blake Lively, JACK ARTS worked with Simon & Schuster and Sony to bring ‘Lily’s Blooms’ to life on the 5th floor of Foyles.
From the ground floor up, the flower-filled campaign spares no detail; an engaging window display on Charing Cross Road welcomes you in, guiding you through the store with custom installations, including flower cart book stand dressed with potted plants. Directional signage guides you towards the cover-inspired vinyl branding on the elevator doors (and custom lift decal) leading you to the 5th level and the verdant installation that awaits.
From original sketches and digital 3D renders to onsite installation, our Creative Studio have nurtured the campaign from seed, taking influence from exclusive stills from the film to craft an immersive floral installation across the entire floor. From colour pallet matching to ensuring the fresh florals selected were accurate, the shop is a true film replica and opens onto the bookshop floor as if it were always there – an immersive, fragrant set that includes space to sit and read, and framed led-screen to animate the space and connect the installation to the cinematic release.
