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Penguin: pop up events

TRAVEL #BYBOOK: To promote this summer campaign in a super fun way, we set up a playful holiday scene at Waterstones Trafalgar Square, which included gigantic books and comfy deck chairs. This was manned by a couple of friendly safari guides who were tasked with handing out book samples.

THE BOOK OF JOY: To help the Dalai Lama and Archbishop Desmond Tutu spread the joy, we recruited a happy team of steel drummers and promo staff who handed out flowers and book samples to Londoners.

THAT GIRL FROM NOWHERE: Playing on the cover of the book which includes a bunch of polaroids scattered on the floor, we set up a nifty photo booth in Brighton to create memorable moments for the locals. 

PENGUIN FLIPPER: We’ve been spreading the Christmas spirit as part of the Penguin Flipper campaign – an online book recommendation tool that helps customers choose the right Christmas present for loved ones. We set up a pop up event at the Birmingham Bullring where people could spin a wheel of fortune to win a prize, next stop is Edinburgh!