Jack Arts

Tales from the Dancefloor: Sacha Lord

Sacha Lord is no stranger to the highs and bass-line lows of the iconic Manchester music scene, and his life has been a tale of two cities; past and present. From his clubnight at The Haçienda in 1984 to being named Manchester’s first Night-Time Economy Advisor over three decades later, his mark on the city’s musical scene is indelible. Spearheading a northern cultural revolution, Lord has been integral to reimagining the city’s offering, launching the country’s largest urban festival Parklife, opening the world-famous Warehouse Project, and attracting some of the biggest names in the industry to throw some of the wildest parties.  

It’s high time his story was told, and Tales from the Dancefloor, co-authored with bestseller Luke Bainbridge, reveals stories from the scene that explore the people, parties and politics that make Manchester thrive. We worked with Harper Collins to bring the story to life on the street of the city he lives and breathes; the book cover design reimagined on poster sites, takeovers and billboards across the city including hand-picked sites near the venues the book revisits, with bold neon green lettering and archival after-hours imagery.