Jack Arts

Hay Festival: A world of different…

Held in the famous ‘booktown’ of Hay-on-Wye since 1987, the Hay Festival of Literature & Arts is a one-of-a-kind event that celebrates stories, ideas and new possibilities. The festival attracts prominent writers, thinkers and artists from around the world, as well as thousands of visitors, to Wales each year. 

Collaborating with Hay again this year, JACK ARTS spread news of their 2024 festival across billboard and takeover sites in Birmingham, Bristol, Cardiff and London. Highlighting the breadth of the programme, their poster campaign mixed graphics and text in a dazzling checkboard effect, including some of this year’s bumper line-up, featuring Caitlan Moran, Jacqueline Wilson, Nish Kumar, Sara Pascoe and Stephen Fry, alongside photography of the festival’s visitors and events.