It Ends At Midnight: Harriet Tyce
From bestselling author Harriet Tyce, It Ends At Midnight is her third novel and ‘another brilliantly structured slice of crime fiction’. One of those unputdownable thrillers, the story is a whodunit set in well-heeled Edinburgh on New Year’s Eve – when a night for celebrations moves from old friends making amends, to one character’s pursuit of revenge.
To celebrate the novel’s release in its city setting, we worked with Hachette’s Headline Books and Edinburgh Council on a local experiential campaign – taking place in front of the Burns Monument, right by the exact location of the story. Utilising the space to play tricks on the eye with a lenticular installation, the campaign was featured by the author across her social media channels.