Jack Arts

Roald Dahl’s Matilda the Musical

A story that’s been imagined and reimagined in multiple, much-loved forms, the latest iteration of Roald Dahl’s Matilda is a silver screen adaptation of the musical, starring Emma Thompson, Lashana Lynch, and Stephen Graham. Capturing the magic, joy, and occasional terror of the original novel, Roald Dahl’s Matilda the Musical reaches cinemas right in time for the festive season. 

Celebrating the film’s release, we worked alongside Penguin’s Puffin Books and Sony Pictures UK to replicate favourite settings and scenes inside Waterstones Piccadilly, also filling one of its famous curved display windows. Involving bespoke prop-making, installation of lighting and tech, and design of the set-up to suit the spaces as we know them, we transformed the vision into a site-specific experience that made an impact in-person and online – appearing in posts on Waterstones’, Sony Pictures’, Roald Dahl, and Puffin Books’ Instagram accounts, as well as on Waterstones’ TikTok – receiving thousands of likes and views in the process.