Work Like A Woman: Mary Portas
Mary Portas has had many notable career milestones. Broadcaster, leading authority on retail and brand communication, and author – just a few of the accolades she holds to her name. In 2018, she was all set to release her new book Work Like a Woman, dishing out business advice and tips, and calling time on alpha culture. To coincide with the book launch, Mary was also due to deliver a masterclass of her wisdom at Stylist Live in Kensington Olympia and we were briefed by Penguin to create a bit of a splash outside the event.
We took over a 48 sheet site opposite the venue, talking to attendees and passersby about the new book, handing out postcards, and encouraging them to pin a branded badge to the billboard. Mary herself came down to get involved ahead of her talk at the event – generating extra promo for the launch in a fun and original way. This was also backed up by a 4 sheet poster campaign, spreading the word on the streets in Birmingham, Manchester and London.