Penguin Random House: Travel #Bybook
Penguin Random House celebrated holiday reading with their Travel #ByBook campaign, designed to take readers to new places. It championed books as the perfect travel companion – focused on 22 titles. To promote the campaign in a super fun way, we set up a playful holiday scene at Waterstones Trafalgar Square, which included gigantic books and comfy deck chairs. This was manned by a couple of friendly safari guides who were tasked with handing out samples featuring extracts from the key summer titles.