Jack Arts

Wish You Were Here: Jodi Picoult

Jodi Picoult is one of America’s most successful contemporary writers, as a New York Times bestselling author with around 40 million copies of her books in print worldwide, and globally recognised titles like My Sister’s Keeper and Handle With Care under her belt. Her latest novel is Wish You Were Here – “a deeply moving novel about the resilience of the human spirit in a moment of crisis”, following main character Diana as she works her way through the COVID-19 pandemic and its complete upending of her life.

To bring Wish You Were Here to life in London, we teamed up with Hachette, taking word of the novel to bustling King’s Cross with an experiential stunt. Using a giant model of the book, we engaged passers-by by getting them to write down the names of people that they wished were with them. Fastening these to the inside of the model of the novel, and handing out postcards for people to post directly to their loved ones, it sparked curiosity about the story through the heart of the city.