Jack

Bruichladdich

Bruichladdich distils its single malt Scotch whisky on the remote Hebridean island of Islay. In a spot with that proximity to remarkable natural beauty, its brand philosophy makes total sense – Bruichladdich want to revolutionise the whisky world with transparency, a prioritisation of ethics, and an overriding commitment to bringing about industry-wide change.

To platform their point of difference, we worked with Republic of Media to translate the message onto the street. Creating giant, vibrant, excellently placed murals throughout Glasgow, Edinburgh and London, the campaign made a huge impact both on the street and online. Working with their trademark colours and purposeful copy, it perfectly distilled (sorry) Bruichladdich’s personality in the heart of each city.