JACK ARTS joined forces with Faber & Faber to bring this platonic love story to the streets through a striking live mural installation. HannDrawn created a show-stopping, one-off piece on our Kingsland High Street 48-sheet. The doodle-style illustration of John and Paul echoed the feeling of a handwritten love letter – as if sketched intimately into the pages of a notebook.

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Marking his first major return since We’re All Alone in This Together, The Boy Who Played the Harp showcases collaborations with James Blake, Jim Legxacy, Kano, and Tems – with its striking album artwork fuelling fan excitement by featuring portraits of the stars.

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Following the tradition since its launch in 2016, we once again partnered with Books Are My Bag to bring their vibrant campaign to Sheffield this year. The city’s murals were designed and painted by children’s book illustrator Bethan Woollvin and illustrator and animator Emily Redfearn. Books Are My Bag is committed to showcasing local talent and creating murals that truly reflect each artist’s unique style. Both artworks pay tribute to the vital role bookshops play on our high streets and in our communities.

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With each format reworking the classic for the streets today, the black-and-white visuals hit hard against raw city walls. A cultural icon reimagined without compromise – the Superstar’s never just been a sneaker – and this was never just another poster.

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Hankinson brought the portrait of the Turner Prize-winning artist to life at our site on the side of traditional Glaswegian pub The Dirty Duchess, in in the heart of the city’s popular Finnieston Strip, providing a colourful accompaniment for the graduation celebrations to come.

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In true skatepark spirit, JACK ARTS worked with Hachette to take this campaign to the streets with a live mural installation. Created by Logan Hanning, the artist behind the book’s cover, the graffiti-style cover artwork was recreated onto a billboard backing directly onto Projekts Skatepark in Manchester. Where better to celebrate a story rooted in identity, community, and skate culture than right in the heart of it?

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Alongside news of her third studio album So Close To What, in November she announced UK dates as part of her Miss Possessive Tour. DIABOLICAL and Live Nation gave her the mural treatment in Bethnal Green for this announcement, featuring the fitting lyric from her track Sports Car; “I think you know what this is”.

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JACK ARTS together with AKA brought one of the most famous theatrical faces to the historic streets of Broadway Market with a hand-painted mural; a subtle nod to the original bustling market street-setting of the story. The defiant mural artwork speaks for itself, bursting through the white brick wall and meeting the gaze of the passing public – a poignant campaign to bring the story of the boy who asked for more to life on the street. Check out our in-house reel and see it in action!

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To celebrate the acclaimed reception of Orbital and its powerful lasting impact on the publishing world, JACK ARTS worked with Penguin Random House to install bespoke window murals at The Portobello Bookshop in Edinburgh and Mr B’s Emporium, Bath. The campaign saw the team commission talented local artists KMG and Billy Colours to reimagine the colourful galaxy first designed by Helsinki-based artist Aino-Maija Metsola for the original book-cover.

The bookshop window murals brought the book to life, inviting passers-by to experience the Orbital world from the outside.

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JACK ARTS Scotland worked with Booksellers Association and artists Jacqueline Briggs and Jack Stamp to create two unique and colourful murals in Glasgow – one on our drum at St Enoch’s Square and another on an 8-sheet panel on Blythswood Street – which celebrated local book stores and highlighted the festival’s theme of “Bookshops Making a Difference”.

‘Bookshops hold a really nice place in my heart – it’s a place of solace, you can come off a busy street… and disappear into your own world. For this artwork I really wanted to get across being really lost in a good book – and being able to choose where you want to go’ – Jacqueline Briggs

‘The mural is a depiction of the interior of a bookshop – and each section is like looking into a window which represents a different popular genre of book’ – Jack Stamp

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Glasgow-based artist Molly Hankinson, who we previously worked with for Your Space Or Mine, was tasked to bring some of the football communities favourite Scottish Cup moments to life at the entrance to Scotland’s national stadium, in her unique illustrative style:

‘What an honour to pay tribute to these top moments in Scottish Cup History from both the mens and the women’s sides. A highlight for me was getting to represent Rose Reilly who is such a huge part of women’s football history. Our local pub is named after her! Huge thanks to Hana at Sure Signs who assisted me with install. As local artists it’s an incredible moment when you are asked to paint Scotland’s National Stadium.’

The large-scale site-specific mural, in collaboration with Fuse (part of the Omnicom Media Group) has been unveiled on the eve of Final’s weekend. The design captures players in celebration; a bold colour pallet in carbon absorbing paint brings the space to life, encapsulating the power and passion behind the game whilst radiating positive (air-purifying) vibes ahead of the most anticipated games of the season.

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To celebrate their opening, we collaborated with Art’otel on a multi-format campaign. Taking inspiration from the name, we paved the surrounding streets with chalk stencils, and painted a mural across a takeover site of ours, just around the corner from the Hoxton hotspot. A coffee cart popped up at two locations, including at the doors to the Art’otel, and handed out free coffees and pastries to passersby. By night, we lit up iconic East London buildings, rounding off a campaign that was bound to be remembered.

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Highlighting the important role water plays in the lives of the people of Scotland, their new multi-channel campaign ‘Piped by Us. Owned by You.’ urges everyone to value and safeguard this invaluable natural asset. JACK ARTS Scotland joined forces with Talon and Scottish Water to take this vital message to Glasgow’s streets with a campaign inspired by the nation’s breathtaking landscape and its people. This included street posters and a striking photorealistic mural created by local artist Rogue One, now proudly exhibited at Scottish Water’s offices. 

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DIABOLICAL and Sony Music worked harmoniously to manifest the Latin-Queen’s concept of alchemy into the streets of London. The campaign featured two larger-than-life renditions of the album artwork – a hand-painted mural in Bethnal Green, and a creative build in New Cross Gate – where her diamond-tears shone out over the city.

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We teamed up with Books Are My Bag to bring their campaign to Manchester this year, working with two local illustrators to create a duo of hand-painted murals in the heart of the city; Maisy Summer’s in the vibrant Northern Quarter and Danielle Rhoda’s overlooking the bustling Shudehill interchange. Working with this year’s theme of ‘bookshops bringing people together’, both pay tribute to the vital part bookshops play on our high streets and within our communities. 

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The Scotland Women’s National Team, made up of key players such as captain Rachel Corsie, midfield powerhouse Lisa Evans and hometown hero Lauren Davidson, have grown in strength over the last few years, inspiring thousands of women and girls all over the country to watch and play, and proving football is for everyone.  

Working with Glasgow-based agency Think Alt and the Scottish Football Association, we brought news of the SWNT’s home fixtures to the streets with a poster campaign featuring striker Claire Emslie and a large-scale hand-painted mural by illustrator (and previous Your Space Or Mine artist) Mollie Hankinson. Mollie’s work creates ‘bold and subtly detailed, inclusive celebrations of feminine vitality,’ perfectly suited to the brief of creating a powerful tribute to the national team at Eglinton Street. Speaking about her involvement in the project, Mollie said: 

“I was really excited to be given the opportunity to represent Scotland’s national women’s team as any push for further and more sustained visibility for women and other marginalised genders in sports is always needed. There is still a long way to go in terms of equality in sports, but to be able to champion the team who are paving the way for increased coverage, funding and visibility in Scotland has been a real honour. I’m looking forward to going to see them play at Hampden in December!” 

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Taking over one of our West London sites with Atlantic Records, we celebrated the occasion with a hand-graffitied Big 7 billboard. As the artists created a bespoke mural on the site across the day, it marked a high point of a very Burna Boy summer in the city. 

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While Forms of Life stunned visitors across the summer, JACK ARTS supported Tate’s venture to do something special in order to celebrate the exhibition beyond the gallery walls – creating a public art piece majestic in both scale and size. Curating a bespoke mural site, and artist Ellie Tate to create the piece inspired by two artists whose work resonates with her deeply, the project took up its home in Camden Market’s Hawley Wharf. Reimagining The Ten Largest, no. 2: childhood and Tableau I, the mural was a monumental tribute to two greats in art history, and to a fantastic exhibition that reaffirmed their position.

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To celebrate the publication, Elliot Page headed out on a UK tour with talks centred around Pageboy. Coinciding with Elliot’s trip, we worked with Penguin on a bespoke mural in Waterloo, a stone’s throw away from his appearance at the Southbank Centre. Working with the wonderful artist Fox Fisher, who understood Elliot’s words and experiences perfectly himself, the huge, 10-metre mural was loved both offline and online – appearing on Elliot Page’s Instagram. 

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To bring Chop Life, Vol. 1: Mzansi Chronicles to London, we worked with Mr Eazi on a huge mural of the album’s artwork in Tottenham. Transporting its colour and vibrance onto the streets of the city, the mural appeared on both Mr Eazi and DJ Edu’s Instagram accounts, receiving tens of thousands of likes in the process.

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Ahead of 2000 dropping, we worked with Sony Music to help Manuel Turizo take over the UK capital’s streets. In one of east-central London’s busiest spots right in the heart of Shoreditch, we created a huge graffiti mural of the artist himself and the album’s noughties imagery. Vibrant and colourful, the artwork made the most of the extended format – dominating the street-side with Turizo’s spirit and creativity.

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To celebrate the album release, we worked with Island Records on a show-stopping London mural, and a monochromatic street poster campaign that covered the English capital, as well as Birmingham, Glasgow, and Manchester. Sharing the band’s familiar faces on the street, the portrait shots reflect the warmth and closeness of the new-found sound.

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To make an impact in London for the collection launch, we worked with Loewe on a mural on Shoreditch’s Great Eastern Street – showcasing Howl’s moving castle itself in the story’s dream-like landscape. Appearing across Loewe’s TikTok and Twitter accounts, the content received tens of thousands of likes, and over one million views.

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To celebrate news of Wizkid’s mega forthcoming summer, we teamed up with Live Nation to take it to the show’s Tottenham location. Painting a huge, photo-realistic graffiti mural of the artist and show details, the campaign was a hit on the streets and on socials – with Wizkid sharing it himself, as well as Live Nation.

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Working with EMI Records to drum up excitement for its release, we took over our mural site by The Black Cap with a love-note-ready creative, and had brand ambassadors on hand across the day to help fill it with wise words inspired by Caity’s music. 

Caity Baser made a much-anticipated appearance in the evening after dropping hints across her social media channels, surprising fans with an impromptu gig using the graffitied mural as the backdrop. Handing out red roses to the crowd that were delighted to see her, it was the perfect way to punctuate her release week.

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To bring It’s Only Me to London, we teamed up with EMI Records to create a mural in the heart of East London. Showing Lil Baby at different stages of his life in an allusion to Mount Rushmore, the graffiti mural artfully recreated the tongue-in-cheek piece from the album’s cover, right in the mix in the city. 

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As part of Levi’s ongoing commitment to sustainability, the ‘Buy Better, Wear Longer’ campaign set out to reinforce its eco-conscious philosophy of creating quality pieces that won’t go out of style. To take this to the streets, we worked alongside the brand and OMD UK on a trio of huge, hand-painted murals in London, coinciding with the beginning of autumn and peak denim weather. 

In-keeping with the intentions of the campaign, ‘the paint used purifies air by using energy from natural sunlight to breakdown harmful pollutants and odour molecules’, while the artworks tell the story of a pair of 501s that have accompanied their owner through life and time. Placed in the heart of Spitalfields and Shoreditch, the murals made huge impact on the street – popping up on Levi’s Instagram. 

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As this year’s celebrations saw Books Are My Bag focusing on the Welsh capital of Cardiff, we worked with them on a duo of murals on our sites in the city: a drum mural in Canton, and a landscape piece on Caroline Street in the city centre. 

Working with local artists – Sophie Potter and Jack Skivens – who designed and painted each piece, the artworks commemorated local stalwart stores like not-for-profit Shelf Life Cardiff in both Welsh and English. It was the perfect way to bring the love of literature to the street, and it translated onto social media too – appearing right across Books Are My Bag’s Instagram and Twitter accounts. 

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To introduce Lap 5 on the streets of D-Block Europe’s native borough, we worked with SoundCloud on a mural starring Young Adz and Dirtbike LB. It got the full seal of approval – appearing in DBE’s new music video for album single 4 The Win, celebrating global success by taking things back to their local roots.

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To give HOME a street-side launch that matched Big Has’ personality, we worked with Pavilion Books at HarperCollins on a duo of creative takeovers of our sites at his end of the city. In Tottenham and on Essex Road, bespoke murals by Carleen De Sözer and Yaz Alhan brought both artists’ styles to HOME’s evocative imagery, creating beautiful and memorable moments on the street. Appearing across both Big Has’ and Pavilion’s Instagrams, the campaign preceded the book heading straight to the top of the Sunday Times bestseller list.

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StoryTrails utilises augmented reality, modern technology, and BFI archive footage to retell local histories through immersive experiences. The Majothi family’s story is prime example, spotlighted during the exhibition’s stop-off at Bristol Central Library. Accompanying the mural, our street poster campaign with the project platformed Bristol’s heritage right in the heart of the city.

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The result is a patchwork of colourful murals by local and international artists, offering art that everyone can enjoy. The project invites locals and visitors to enjoy art, architecture, and Glasgow itself. Gary Mackay, the Studio Director of SWG3, said, “Public art can create opportunity, dialogue and space for sharing stories and we hope to strengthen and deepen connections in the next phase of development.” As part of the project, we offered up some of our sites across Glasgow – for interactive and live-painted works that celebrated the environments and communities around them. 

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To platform their point of difference, we worked with Republic of Media to translate the message onto the street. Creating giant, vibrant, excellently placed murals throughout Glasgow, Edinburgh and London, the campaign made a huge impact both on the street and online. Working with their trademark colours and purposeful copy, it perfectly distilled (sorry) Bruichladdich’s personality in the heart of each city.

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To celebrate Luster’s paperback launch, we worked with Picador Books to announce its arrival on the streets of London. Taking over our Brixton Academy sites, street posters of the book’s cover were accompanied by a trio of beautiful, moving murals inspired by the story – by Claire Kaitesi, Lee Hybrid Desire and Carleen De Sözer – each totally unique and representational of the artists’ distinctive styles, yet united in their appreciation of and inspiration from Raven Leilani’s words. The campaign was a hit in the press, online and on the streets – appearing in The Bookseller, and much-loved by Raven herself.

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To celebrate UGG’s latest rain-ready lines, the Drizlita and Tasman X, it teamed up with award-winning dancer, choreographer and actress Parris Goebel – showcasing the shoes’ ability to enable you to move, showcase your individuality, and defy expectations come rain or shine.

With fuchsia pink and slime green colourways as UGG’s retro-but-new defining shades, we worked with Karla Otto to bring them to life on the street-side in London. Taking over Shoreditch with a giant graffiti mural that echoed the vintage inspirations behind UGG’s innovations, it brought the brand’s creativity to life in the heart of East London.

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An album that special is deserving of big celebrations as it reaches an important milestone since its release – so for Nevermind’s 30^th anniversary, we teamed up with Universal Music Catalogue to bring the record’s spirit to the streets of London. In the heart of Camden we crafted a mural, filled with flowers and specially printed Nirvana seed papers for fans to take away and plant, making sure the English capital was very much In Bloom for the momentous occasion.

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We worked with Kallaway to bring the Design Museum’s exhibition to life on the streets of London, with a creative identity by Studio Moross. Painting a graffiti mural in the heart of Camden – one of London’s musical heartlands – it was a beautiful, artistic tribute to Amy Winehouse a decade after her death. It also provided the perfect way to announce the news of the exhibition, appearing in both The Guardian and NME.

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We worked with Faber on a duo of special launch activities to bring Beautiful World, Where Are You to life on the streets of London. Creating a huge mural of the cover illustration that took over the street-side on Shoreditch’s Great Eastern Street, we also pulled together a themed pop-up shop for the occasion. Revealed through the mural’s doors, fans and readers enjoyed cocktails, coffee, free merch, specially selected books and a weekend of workshops to celebrate one of the biggest publications of the year, ahead of it topping bestseller charts straight after its release.

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To land the release on the streets of London, we teamed up with Atlantic Records to create a hand-graffitied mural on our site by The Black Cap in Camden. In the musical heart of the city, it proved a hit with many of the musicians’ fans, receiving hundreds of retweets and likes on Twitter and becoming a backdrop for Instagram photos, while the single climbed up to the third spot on in the UK Singles Chart.

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We teamed up with the Books Are My Bag Readers Awards for a special announcement of the Fiction Shortlist. Over the course of a day, the covers of the top five novels were revealed to the public through a painstakingly hand-painted and graffitied mural on our Old Market Roundabout billboard in Bristol, recreating each artwork in incredible detail. It was a spectacular street-side spotlight for the ongoing vote, ahead of revealing the winner later in the year.

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To bring the campaign to life, we worked with the British Red Cross and Yinka Ilori to create a mural of an artwork Yinka designed to fundraise for the charity. On Ebor Street in the heart of Shoreditch, Yinka’s distinctive style paired a flare for design with characteristic vibrancy, bringing uplifting colour to the street-side.

Yinka said of the project that, “The future of humankind is in our hands. We all have a responsibility to be kind. I think that being kind is in everyone, even if they don’t believe it.” His mural brought the message to London, inspiring people to keep the good feelings going into the future.

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After the Clapham Common vigil in Sarah’s memory was heavily policed and saw attendees’ arrests making front-page news, illustrator Niki Groom created All Under the Night Sky, a beautiful piece that’s “part reportage, part imagination”. It commemorates the outpouring of grief for Sarah and the handling of the situation on Clapham Common, with the placards and speech bubbles seen mirroring quotes found through Twitter, Facebook and Instagram.

We helped Niki to bring the mural to the streets, displaying the widely shared messages, thoughts, and feelings on our sites in Cardiff, Bristol, Birmingham, London and Sheffield. The artwork is also available to buy as a print, with proceeds from sales going to Refuge, National Stalking Helpline, and Refugee Women of Bristol.

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Working with If Not Now Digital, we teamed up with Zero Carbon to raise the profile of their #PaidToPollute campaign, a call to draw attention to the hypocrisy of the UK government spending £10.5bn on yearly fossil fuel subsidies, rather than putting charges on carbon emissions to work towards the net zero target.

Promoting the #PaidToPollute petition, we created a mural campaign on billboards in London, Brighton, Bristol and Cardiff, coinciding with the June 2021 G7 summit in Cornwall, and preceding COP26 in Glasgow. Working with Carleen De Sözer, Holy Moly, Zoë Power, Eleanor Barreau and Philip Morgan on hand-painted and graffitied pieces, each one mirrored the individual artists’ styles while telling a different story about the climate crisis, making a huge impact on each streetside they were seen on.

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To bring Sour to London, Birmingham, Bristol and Glasgow, we teamed up with Polydor, using billboards and 4 sheets across each city. Taking its aesthetic to the streets involved a pared-back purple artwork that let Olivia steal the show, with her face covered in stickers that are repeatedly woven through the album’s imagery. Alongside her trademark OR logo, they also formed the basis for a huge mural on Shoreditch’s Great Eastern Street – rightfully embodying the passionate teen spirit of Sour.

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We worked with 0207 Def Jam to create the perfect artwork that would capture DMX’s spirit – and so he graced Great Eastern Street in emotive monochrome, alongside his iconic logo. Looking over Shoreditch, one of London’s creative hubs and a spot where his records have been played loudly and proudly in the area’s nightlife institutions over the years, we don’t doubt that he’ll continue to have influence for many years to come. RIP DMX.

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Wild West has been praised by critics, with NME calling it “a tantalising look at drill’s future” and “a swashbuckling epic”. To launch this career-making effort, we worked with CMS Music Media to take over Manchester, Birmingham and London, including our site in Central Cee’s home of Shepherd’s Bush. With a mega-size mural, digital screen and billboards, it was an eye-stopping display in vibrant orange. In fact, Central Cee even showed up in a matching car – and featured our Shepherd’s Bush site in his latest music video and promo.

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So, along with other renowned artists who’ve made bold statements in the public domain – Jenny Holzer, Barbara Kruger, the Guerrilla Girls – Wilde doesn’t mince words. Her infamous print ‘DADDY I WANT A FUCKING PONY’ being a case in point. The spoilt, petulant tone summons up Roald Dahl’s Veruca Salt character in ‘Charlie and the Chocolate Factory’ while at the same time it addresses a privileged sense of entitlement, class iniquity, the patriarchy, consumerism… And it’s funny. Wilde’s wit speaks multiple truths. Which brings us to ‘DADDY I WANT TO PAINT A LOUSY MURAL IN SHOREDITCH!’. A riff on the snarky ‘I went to X and all I got was this lousy t-shirt’ trope, is the artist perchance suggesting East London’s good folk might be overly exposed to glib, sometimes even cynical art on walls? We’ll leave that to you Dear Reader.

The BUILDHOLLYWOOD family of JACK, JACK ARTS and DIABOLICAL has collaborated with curator Olly Walker to realise this work, the latest Your Space Or Mine project which gives artists and creatives a platform on the street. With Dr.D aka Subvertiser‘s vulpine support, Wilde has made her own ironic wish come true and created an apt and timely riposte to the role that some variations of street based art have played in the gentrification of our cities.

Calling for a more thoughtful approach regarding urban interventions Wilde has said ‘I want us to be more conscious of what we’re putting out there, who we are working for and with and the wider implications of what we do. And I want us to question the effect our creations have on local communities and their attitudes.’ Wilde’s ‘LOUSY MURAL’ for Your Space Or Mine evinces both ethical concern and a motivation to visually delight viewers. Bespoke, eye-catching communication that embraces germane placement, wit and a working moral compass: The BUILDHOLLYWOOD family’s ideal artist partner for sure.

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Partnering with Virgin EMI, we brought an exclusive score by Paul to life in mural form on the streets of McCartney’s beloved London and Liverpool. Showcasing an excerpt from the opening song, “Long Tailed Winter Bird”, the bright, eye-catching mural features pops of red and green on its simple black and white sheet music background, bringing music to passers-by in Shoreditch.

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Film streaming service MUBI won the rights to distribute the film in the UK and we were excited to work with them again, creating a bespoke campaign for the launch. Eery 4 sheet posters hit the streets across London, Birmingham, Bristol, Manchester, Glasgow and Edinburgh. Meanwhile, in the heart of Shoreditch, the Great Bear Gallery was taken over by gory, hallucinatory splendour as our blood-red mural was created to watch over the streets.

See how it all came together in the video below.

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The ambitious project, titled LDN WMN, was curated by Tate Collective, the Tate’s membership community for 16-25 year olds, and aimed to raise awareness of unsung women heroes from the capital’s history. Each of the women was commemorated in an original piece of public art situated in the area of London where they lived or contributed. The artists behind the incredible new works are all women, identify as women or non-binary, paying homage to the suffrage movement and the progress made on equality over the last 100 years.

We were excited to work directly with Tate Collective and the Mayor’s Office on the project over a few months, helping in the initial phases to source locations and venues and select our women heroes, and later on working with the artists directly to produce and install the incredible works. The artworks were found everywhere from Brick Lane to Alexandra Palace, Black Cultural Archives to Redbridge Central Library and Museum – and Jack Arts were also pleased to be able to donate three of our prime London sites. The art was all in situ for October half term, allowing London’s young people to get involved with the project, and some of the pieces went on to become legacy works, remaining in place until 2019. Meanwhile, over in Cricklewood, artist Lakwena’s tribute to pilot Amy Johnson was created after the initial phase and will remain on the main station platform indefinitely.

LDN WMN received attention from national press (BBC Asian Network, The Times print edition) as well as London press (Time Out, Evening Standard, Secret London), design-led publications (Icon Magazine, It’s Nice That) and popular magazines (Harper’s Bazaar). Images of the artwork also have a permanent home on Google Arts & Culture. You can also find out more about the women heroes and the artists on the Greater London Authority website, and be sure to check out the round-up film below.

Lead image credit: Lolita Roy by Susi Disorder

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Juice WRLD’s influence extended beyond music, and in the wake of his death, his mother has raised awareness for drug addiction, raising money to support young people with mental health and drug-related issues. We collaborated with his label Polydor Records to put up a mural of Juice WRLD in Camden based on his album cover, a bright image of the artist against a backdrop of purple mountains and a sunset. In the bottom corner is a quote that will hopefully further his positive influence: “if anybody’s going through anything, I hope and pray that you get through it”.

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Umbro Head of Global Brand Marketing, Helene Hope, said: “Umbro was founded in Manchester back in 1924 and is still based here today, so it’s only fitting that we kicked-off our 95th birthday celebration right here in our hometown. Football is nothing without the fans and this piece of street art, created by fans, reflects the passion Mancunians and Umbro have for the game. I think every football fan in this city that comes to look at the wall will recognise the love for football on display.”

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Outside, the campaign bloomed as we added lemon yellow pavement chalks to the surrounding area encouraging passers-by to engage with the campaign hashtag and be directed to the store to buy the book themselves. To finish off this fun campaign we commissioned an eye-catching mural of the book-cover which was hand-painted in the curved glass window, facing the busy Piccadilly street.

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‘Art is powerful and at a time when all Scotland’s venues are closed for the foreseeable future, they can still have a voice by offering their walls and doors to be used for this dramatic, vital statement of support for Black Lives Matter.’

The artworks – colourful, challenging, moving, powerful and diverse – have been created by artists from Black, Asian and Minority Ethnic backgrounds, all living in Scotland, find the full list of locations and join the trail:  https://www.wezi.uk/mural-trail-locations/

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In response to the brief, we came up with a big idea that had not been done before – we decided to paint the town yellow, red and blue. The abstract album cover was just like a work of art, so much so that we decided to use this as the backbone for the campaign. The big idea was to turn five billboards around London into individual pieces of art – we’re talking large scale, live art. We searched high and low for five up and coming, local artists to create their unique and inspiring interpretations of the original artwork. The installations were filmed from start to finish, providing Virgin EMI with what essentially was a ‘Short Movie’.

The campaign generated buzz on London streets, and major music titles such as NME got wind of the campaign, creating a bit of a PR frenzy. The video footage captured, was used as content for the Laura Marling twitter feed to encourage interaction with her followers.Check out our video below.

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Further to the album name and familiar, one-word song titling, the creative bridge between 2014’s platinum-certified debut, The Balcony and its gold follow up, The Ride, was reinforced by Catfish returning to San Francisco-based, graphic artist, Tim Lahan to provide cover artwork for a third time. The playful, monochromatic line drawing of a drinking toucan provides observers with no shortage of mystery to unravel as to the artwork’s inspirations and significance. To add to this mystery and to promote the album launch, we worked with Island records to create a minimal yet striking mural, to bring the band’s monochrome vibes to Shoreditch.

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To promote the new release we teamed up with Parlophone Records on a very special mural in the heart of Shoreditch, recreating the artwork on a large scale. The hybrid gold paint and vinyl design dominated east London, with fans flocking to check it out in person. It was also featured by both the artist and band on their social media – receiving 7k+ likes on Coldplay’s Twitter and over 200k combined likes and 360k+ video views on their Instagram.

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To truly maximise the new release, we then created an vibrant mural in the heart of Shoreditch. Using our in-house team of talented artists we brought the artwork to life, with the man himself even posting the mural onto his Instagram account.  The Instagram post received over 22K likes, as Popcaan encouraged fans to take a picture and upload it with a unique hashtag. The mural was frequently reposted and snapped by die hard fans on the busy street. Check out the video below to see how it all came together.

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Mr Eazi stopped by for a photo, and both stars promoted the mural on Instagram, receiving over 32k likes and 77k video views. The artist then encouraged fans to stop by for their own snap with the epic mural. Those that posted their picture to social media with the hashtag #EaziLondonTown were in with the chance of winning tickets to his exclusive launch party in London and were also promoted by Mr Eazi on his own Instagram – receiving over 26k likes for their efforts. The result – a huge launch and social buzz for a new Afrobeat anthem and rising star.

See how the incredible mural came together in the video below.

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We also ran a high impact poster campaign across the cities hosting the tour (London, Manchester, Cardiff and Glasgow) with 4 sheet poster takeovers and large format billboards. You could also spot Jay and Bey looking fierce on digital screens around London.

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The campaign consisted of street level authorised fly posting in high traffic areas, relevant to the target audience. This was supported by clean graffiti, stenciled in the shape of the sole of an Adidas trainer, which lead up to the posters. For additional standout, we also executed 4 sheet posters, shutter banner, as well as an impressive large wall mural with glow elements to really illuminate the creative.

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Targeting the brands key demographic, the JACK team sourced key locations close to drinking hubs, nightclubs and live gig venues executing an out of home campaign across street level an elevated poster sites, as well as murals created by local artists in each city. A stop motion video depicting the London mural being created was also commissioned to support the campaign online.

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Five showcase sites are available to experienced graffiti artists who submit their ideas to secure the space for a month. We have also produced an accessible site for the street art community, as well as working with local schools to turn children’s drawings of Meadowbank’s history into artist collages that we printed and installed. The children were then invited down to see their work on a large scale in the heart of their city.

Artists who have so far created work at Meadowbank include Trepo Parker from Mexico, DLA1 from Inverness, Baby/Pure from Edinburgh, and Fabrik/Mover & Shona Hardie also from Edinburgh.

Mark and the team at Spectrum Arts have been involved in a number of interesting Graffiti projects in Edinburgh and elsewhere in Scotland and we are delighted to be working with them to bring this site to life.

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The big idea was to commission #SecretTemple murals across street-level poster sites. We used eight of our sites across London and attributed each a word associated with the exhibition (Tibet, Secret, Temple, Body, Mind, Meditation, Tantric, Buddhism). We recruited eight local artists, asking them to interpret one of the words, and tasked them with producing a mural in their own unique style. What they created in just a few hours, was absolutely wonderful!

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Starting in July with a series of album artwork posters across London, Manchester and Sheffield, the campaign continued across the festival season. Our team created a full-size version of the album artwork showing two people drawn in chalk outlines standing side-by-side. The standee went on tour across festival sites with pictures of festivalgoers posing behind appearing online via the hashtag #grabsyoubytheballs. The band even dedicated a page on their website to this experiential campaign (which maximised exposure of the band to as many of the 75,000 Reading & Leeds attendees as possible).

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