Scotland Women’s National Team
After an inspirational World Cup watched by millions all over the globe, national women’s football is back for the inaugural UEFA Women’s Nations League – a biennial tournament that also serves as part of the qualifying process for the 2024 Olympics and next European Championships.
The Scotland Women’s National Team, made up of key players such as captain Rachel Corsie, midfield powerhouse Lisa Evans and hometown hero Lauren Davidson, have grown in strength over the last few years, inspiring thousands of women and girls all over the country to watch and play, and proving football is for everyone.
Working with Glasgow-based agency Think Alt and the Scottish Football Association, we brought news of the SWNT’s home fixtures to the streets with a poster campaign featuring striker Claire Emslie and a large-scale hand-painted mural by illustrator (and previous Your Space Or Mine artist) Mollie Hankinson. Mollie’s work creates ‘bold and subtly detailed, inclusive celebrations of feminine vitality,’ perfectly suited to the brief of creating a powerful tribute to the national team at Eglinton Street. Speaking about her involvement in the project, Mollie said:
“I was really excited to be given the opportunity to represent Scotland’s national women’s team as any push for further and more sustained visibility for women and other marginalised genders in sports is always needed. There is still a long way to go in terms of equality in sports, but to be able to champion the team who are paving the way for increased coverage, funding and visibility in Scotland has been a real honour. I’m looking forward to going to see them play at Hampden in December!”