Jack

Adidas: 1000 Original Stories

The iconic trefoil logo has lived a thousand lives and conquered every corner of the planet for over 50 years now. What was once a humble sporting label, Adidas has since exploded into a monolith of subculture and sportswear, with athletes, artists and everyone in between defending the brand’s codes. In their latest campaign, Adidas sets out to reintroduce us what it means to be an Original, bringing together a range of trailblazers – think Stormzy, Jude Bellingham, Jenny Ortega and Kano, to name a few – all sharing anecdotes on originality. 

JACK went far and wide with this one, on campaign that takes the 3-stripes to new heights. Working with Kinetic we championed portraits of the local and global icons who brought the iconic trefoil to the forefront of culture. The campaign was seen throughout the streets of London, Liverpool, Glasgow, Manchester and Birmingham in a continued celebration of Adidas’ lasting impact on culture, style and authenticity.