Diabolical

Beyoncé and Jay-Z: OTRII UK tour promotion

We teamed up with Live Nation on a multi-channel campaign to promote the ticket sales for the UK leg of Beyoncé and Jay-Z’s epic 2018 world tour. Ahead of tickets going online, we created an impressive mural in Shoreditch of Jay and Bey to tease the release. To maximise on buzz, Live Nation also ran a social media competition to win free tickets for the best picture taken with the mural, which saw tens of fans flock to the site in hope of securing the golden tickets. Check out the video below to see how it all came together.

We also ran a high impact poster campaign across the cities hosting the tour (London, Manchester, Cardiff and Glasgow) with 4 sheet poster takeovers and large format billboards. You could also spot Jay and Bey looking fierce on digital screens around London.