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Levi’s: Buy Better, Wear Longer

When it comes to making sustainable choices, the most eco-friendly option is actually sticking with what you’ve already got. And with that in mind, you don’t get an option much more classic than the Levi’s 501 – a denim silhouette that’s been loved without much reinvention for decades over. 

As part of Levi’s ongoing commitment to sustainability, the ‘Buy Better, Wear Longer’ campaign set out to reinforce its eco-conscious philosophy of creating quality pieces that won’t go out of style. To take this to the streets, we worked alongside the brand and OMD UK on a trio of huge, hand-painted murals in London, coinciding with the beginning of autumn and peak denim weather. 

In-keeping with the intentions of the campaign, ‘the paint used purifies air by using energy from natural sunlight to breakdown harmful pollutants and odour molecules’, while the artworks tell the story of a pair of 501s that have accompanied their owner through life and time. Placed in the heart of Spitalfields and Shoreditch, the murals made huge impact on the street – popping up on Levi’s Instagram.