Diabolical

The 1975: Being Funny in a Foreign Language

Being Funny in a Foreign Language is The 1975’s fifth studio album with ‘some of their most-direct pop hits in years’, and has a forthcoming accompanying tour titled The 1975 at Their Very Best. As El Hunt notes writing for NME – ‘the lofty, and slightly tongue-in-cheek title they’ve given to their upcoming tour – might be infuriatingly, brilliantly cocky, but let’s face facts: it’s also pretty accurate’, with that strong review joining a slew of positive reception from Pitchfork, The Guardian, and Rolling Stone amongst others, and a race for the top spot on the UK Albums Chart. 

To bring Being Funny in a Foreign Language to life on the streets, we worked alongside Dirty Hit on a striking nationwide street poster campaign in Birmingham, Brighton, Bristol, Cardiff, Edinburgh, Glasgow, Liverpool, London, Manchester, and Sheffield. Making use of the varied spaces our street poster formats provide, it showcased The 1975’s latest triumph across each city.