A Mural for UGG
UGG is back at the forefront of fashion, thriving off the coattails of the Y2K revival, but coming along for the journey with a brand-new vibe. Alongside long-time collection favourites, UGG’s newly released shapes and styles have united the fashion world – from streetwear lovers and pop icons to the punk-leaning and everyone in between.
To celebrate UGG’s latest rain-ready lines, the Drizlita and Tasman X, it teamed up with award-winning dancer, choreographer and actress Parris Goebel – showcasing the shoes’ ability to enable you to move, showcase your individuality, and defy expectations come rain or shine.
With fuchsia pink and slime green colourways as UGG’s retro-but-new defining shades, we worked with Karla Otto to bring them to life on the street-side in London. Taking over Shoreditch with a giant graffiti mural that echoed the vintage inspirations behind UGG’s innovations, it brought the brand’s creativity to life in the heart of East London.