Zero Carbon: #PaidToPollute
The Zero Carbon campaign was founded following the announcement of the UK’s commitment to reach net zero by 2050. Focusing on the need for fair and effective routes towards this vital milestone, the group advocates for policies that protect the poorest in society.
Working with If Not Now Digital, we teamed up with Zero Carbon to raise the profile of their #PaidToPollute campaign, a call to draw attention to the hypocrisy of the UK government spending £10.5bn on yearly fossil fuel subsidies, rather than putting charges on carbon emissions to work towards the net zero target.
Promoting the #PaidToPollute petition, we created a mural campaign on billboards in London, Brighton, Bristol and Cardiff, coinciding with the June 2021 G7 summit in Cornwall, and preceding COP26 in Glasgow. Working with Carleen De Sözer, Holy Moly, Zoë Power, Eleanor Barreau and Philip Morgan on hand-painted and graffitied pieces, each one mirrored the individual artists’ styles while telling a different story about the climate crisis, making a huge impact on each streetside they were seen on.