Tiger of Sweden: Fashion Week AW19
During London fashion week, we made a bid to raise awareness of the renowned fashion label Tiger of Sweden, established in Sweden in 1903. Roaming from the poster-sites of Camden to Wandsworth, the brand’s white tiger logo was glimpsed set against a striking blue back-drop, or occasionally wandering unmissably across photographs from the AW19 show. An ode to the lasting presence of the brand within Swedish culture, the AW19 collection’s theme was Swedish Grace, an artistic movement that celebrated elegance expressed simplistically, just as our campaign did. From a killer mural in Shoreditch, to the posters around London, we’re pretty sure this campaign got London talking.