Jack

Loewe x Howl’s Moving Castle

For its third and final collaboration with Japanese animation house Studio Ghibli, Loewe’s newest limited-edition collection is a sartorial reimagining of Howl’s Moving Castle. Said to be Ghibli founder and filmmaker Hayao Miyazaki’s favourite work, the story brings together the studio’s classic artfulness and moral messaging to create an emotive and heart-rending tale that’s loved by millions. 

To make an impact in London for the collection launch, we worked with Loewe on a mural on Shoreditch’s Great Eastern Street – showcasing Howl’s moving castle itself in the story’s dream-like landscape. Appearing across Loewe’s TikTok and Twitter accounts, the content received tens of thousands of likes, and over one million views.