Bonjour: Yes, I can see the stars
Bonjour is a Queer-run workers’ co-operative in Glasgow’s Saltmarket, operating as a bar, club, and space with the intention of prioritising underrepresented groups in the local LGBTQ+ community. The space is one for celebration – hoping to reaffirm the Queer euphoria everyone deserves to feel, while also encouraging mutual support among its members.
In the current climate, it’s not easy to sustain an independent space. The cost-of-living crisis has already caused plenty of DIY ventures to close or take undefined hiatuses – but Bonjour is determined to keep being the invaluable space that it is. In order to spotlight everything Bonjour has to offer and celebrate the publication of its limited-edition newspaper, we worked with Tom Joyes to share their fundraising project concept – ‘Yes, I can see the stars’ – across Glasgow’s streets.
Storying the communal experience of Bonjour through a gorgeous ’90s-inspired shoot that brought together many of its communities’ talents, the models, hair, make-up, photography, and styling transport the essence of the space to printed paper. Cosmic, blissfully hazy, and blending the future and the past – ‘Yes, I can see the stars’ evokes awe, excitement, confidence, and defiance. Showcased on our street poster sites across the city, the city became Bonjour’s own – just as it should be.
You can read more about our partnership with Bonjour here.