Surrounded by books in Foyles on Charing Cross Road, this unique module of Ryland Grace’s spaceship has a window for readers and shoppers to peer through as well as a hatch to enter the “spaceship”. Once inside, explorers will find a big lightbox wall and a control panel in front of the chair; and when the intercom button is pressed, a message from Rocky is patched through.

JACK ARTS and our Creative Studio worked closely with Foyles and Sony Pictures to ensure this intergalactic installation was big and interactive enough for dreams of being an astronaut, photo moments, and the curious minds among us. Here is how JACK ARTS’ sketch became a reality…

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Building on the momentum, the activation continued at Kelvingrove Art Gallery and Museum, where a complimentary coffee van served free hot drinks to commuters and passers-by throughout the day. The cart was a recreation of the one featured in Dinosaur, bringing the Glasgow-based storytelling from the series to life. By combining these two culturally resonant moments, the Made of Glasgow campaign celebrated the city’s creativity while engaging Glaswegians in a warm and memorable way.

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JACK ARTS worked closely with Hachette to have this special moment mirror how the books have been a light in the dark for fans as well as the essence of the Heartstopper series. Alice Oseman and some avid Heartstopper fans invited by Hachette huddled outside our Hackney Furniture site to witness the grand reveal. Hidden inside a lightbox, the wonderful cover illustration for the final volume took over our Hackney Furniture poster sites and was lit up for all to see with the help of some colourful festoon lights. The fans also got given Heartstopper tote bags with prints of the cover art inside as a keepsake. And whilst the saying goes ‘all good things must come to an end’, every ending is also a new beginning…

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To continue celebrations, Farshore (a HarperCollins imprint) and JACK ARTS transformed a section of Foyles bookshop in London into an immersive Winnie the Pooh experience. Working closely with both partners, JACK ARTS recreated the iconic picnic scene from the book, matching the original artwork while fitting the space requirements.

Working with our Creative Studio, we opted for a print-based approach, building a 3D tree installation, dressed with wooden stumps, a Hundred Acre Wood map, and copies of the new editions for all willing adventurers to admire and explore.

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BBJ&K and JACK ARTS teamed up to develop ways WMCA could respectfully and creatively amplify the voices of past victims. Together with our Creative Studio, JACK ARTS came up with the idea to make a tree installation carrying incredibly touching messages from families who have been affected by road collisions.

The Letter Tree was unveiled by the Mayor of the West Midlands, Richard Parker, in Brindleyplace, Birmingham and there was a special moment for road accident survivors and affected family members to see the tree and read their stories. The Letter Tree will now be going on tour across the region in 2026 to continue raising awareness about the importance of road safety.

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Working with our Creative Studio, JACK ARTS were inspired to create a mini exhibit-style billboard at our Quaker Street site using lightboxes that would act like the display cases holding all the secret treasures of the exhibition. The museum’s design team were also consulted to determine the best placements and sizes for the lightboxes as well the outlines of some of the treasures to encourage people to visit the exhibit to explore the actual pieces.

And with the campaign going live in November, JACK ARTS made the most of the darker days by lighting up the site to playfully remind people that museums are a great place to visit on colder, darker days too.

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To celebrate the launch of Poems & Prayers, JACK ARTS worked with Headline to create a bespoke reading nook in Foyles on Charing Cross Road for Matthew McConaughey to deliver a reading to shoppers and passersby. The team took over their Non-Fiction window space and decked it out with cosy, retro décor, and an air of nostalgia fit for McConaughey to get comfortable as he shares passages from his new book with those in and around the bookshop that fateful afternoon.

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Passersby got to cast their vote at the ‘Olling Station’, as to whether they were an olive ‘lover’ or ‘hater’, interacting with the poster campaign with tearaway stickers. Participants were also handed a goodie bag filled with Olly’s snacks, testing out their newest flavours, chilli and rosemary, and garlic and basil. A tasty activation that sparked real time brand engagement – and fresh debate.

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In collaboration with Anything is Possible, JACK ARTS brought the project to life, drawing inspiration from key works in the museum’s collection. JACK ARTS invited modern artists to reinterpret these historic pieces through contemporary lenses, alongside live reenactments in iconic locations. These included a modern sketch of Roll Call located near Victoria Station, a reimagining of Home Again in Trafalgar Square, and a powerful recreation of The Lady Butler portrait in The Duke of York Square. Brand ambassadors were also present, distributing flyers and encouraging passersby to witness the reimagined scenes in public spaces and then experience the full exhibition inside the museum.

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Creating a bespoke candy-coloured cargo bike, complete with hot pink spiral lollies and lip glosses, the eye-catching stunt ensured a sugar-rush of customers looking to buy the tasty new product. To sweeten the experience further, every Glazé Cotton Kiss purchase unlocked a free Surrealist Lip Liner and Decode Makeup Remover – a dreamy duo to complete the look. 

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Pairing a impactful poster campaign on the Farringdon Road, with installation in Waterstone’s Picadilly and an interactive stunt, bringing the characters from the story to life on the streets. The three-fold campaign reached audiences in all corners of London with an engaging retelling of their stories through creative activations. The stunt brought the Edwardian women of the novel back to the streets in which the story is set – touring key locations from the novel and revealing their stories along the way.

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This year, they took a moment to celebrate the change-makers within the arts marketing world. They curated an event designed to inspire and inform, exploring the future of out-of-home advertising and creative activations, while also clarifying best practices and processes to bring creative visions to life on the streets. 

The spring event was a celebration of culture, bringing together museum and gallery clients in partnership with AIP to explore the intersection of our worlds. Set in their very own cultural venue, The Carwash, the event aimed to ignite conversation and foster inspiration.  A presentation of archival posters adorned the building, a testament to the rich cultural offering and powerful campaigns the team have had the pleasure to bring to life.  The event space was transformed with light-box interventions, campaign displays, film showcases and food and drink stations – what better way to explore their creative practises than full emersion?

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To mark this incredible milestone, Jack Arts brought a show-stopping installation to The V&A Dome, creating a larger-than-life tree in Penguin’s signature orange. The sustainably built installation displayed postcards, with 12 different designs, each illustrating key moments from Penguin’s storied history. A box placed nearby allowed visitors to take a postcard home, honouring Penguin’s legacy. The celebration doesn’t stop there as the instillation will be touring to the Southbank Centre and The Design Museum for two more of Penguin’s memorable events. 

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To bring the magic of Odyssey to the public, JACK ARTS and Havas Entertainment worked with Penguin Audio to create an immersive installation at London’s Waterloo Station. Passersby were invited into a bespoke reading nook, surrounded by towering Greek columns, where they could stay for a live reading of Fry’s passages, delivered by the author himself. For those who missed the live experience, the nook included headphones, allowing everyone to step into the world of Odyssey and enjoy Fry’s vivid retelling. 

The installation design drew from book cover artwork, and a large-scale floor vinyl invited people to symbolically set sail with Odysseus on his legendary journey. Surrounded by evocative illustrations and the sounds of the epic story, visitors were transported into the heart of the adventure. 

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The City and Its Uncertain Walls is a love story, a quest, and a heartfelt tribute to books and the libraries that preserve them. This moving novel offers a parable for our times of uncertainty, exploring themes of change, connection, and the power of storytelling. 

To celebrate its release, Jack Arts and Havas Entertainment brought the book’s world to life by mirroring its lenticular book cover design into dynamic billboards. The creative campaign allowed us to showcase both covers of the book and its two distinct worlds, presented as an interactive lenticular experience on Leonard Street in London and Oxford Road in Manchester. As people moved past, the design shifted before their eyes, offering a visual journey that captured the book’s essence.  

Additionally, we enhanced the celebration with a captivating window installation and mural at Foyles Bookshop in London, further immersing readers in the magic of The City and Its Uncertain Walls.

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Flaming torches, tree stump seating, scattered swords, helmets and shields amid crumbling pillars bring the woodland camp to life authentically. Two large conch shells served as interactive props, with decreet speakers playing excerpts from the audiobook – attendees were invited to pass them around and listen, drawing them deeper into the world of Camp Half-Blood. These shells were a nod to Percy Jackson’s heritage as the son of Poseidon, adding a deeper layer to the experience. They also triggered the nostalgic childhood memory of holding a shell to one’s ear to “hear the sea.” The installation also featured fun props, perfect for Comic-Con photos, allowing visitors to share their experience online and spread the magic of Camp Half-Blood beyond the event. 

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The larger-than-life installation stopped passersby in their tracks, drawing them in with its enchanting details, and sparking curiosity about the novel. It was impossible not to be captivated by the magic, and wonder what new adventures awaits inside the pages. 

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JACK ARTS Scotland partnered with Strange Field for Kearsley’s first major solo show, taking her work out of the gallery and onto the city’s streets through a takeover of Duke Street, alongside hosting a selection of the works in our West Graham Street lightboxes. We also helped bring the street-format into the gallery space by printing and installing one of the artworks at 48 sheet scale within the main exhibition space – a huge, custom photographic monolith to bring the old print factory space to life.

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We joined forces with Avalanche Records to bring his work to sites across Glasgow, Manchester, London and Edinburgh, including a takeover in the city’s Waverley Mall – showcasing Billy’s latest series, which re-interprets song titles from Taylor Swift’s recent album, The Tortured Poets Department – transforming them into illustrations paying homage to a wide range of iconic characters, artworks and films, in his signature style.

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From the ground floor up, the flower-filled campaign spares no detail; an engaging window display on Charing Cross Road welcomes you in, guiding you through the store with custom installations, including flower cart book stand dressed with potted plants.   Directional signage guides you towards the cover-inspired vinyl branding on the elevator doors (and custom lift decal) leading you to the 5^th level and the verdant installation that awaits.

From original sketches and digital 3D renders to onsite installation, our Creative Studio have nurtured the campaign from seed, taking influence from exclusive stills from the film to craft an immersive floral installation across the entire floor. From colour pallet matching to ensuring the fresh florals selected were accurate, the shop is a true film replica and opens onto the bookshop floor as if it were always there – an immersive, fragrant set that includes space to sit and read, and framed led-screen to animate the space and connect the installation to the cinematic release.

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Teaming up with JACK, the affordable trend-led beauty brand surprised and delighted the local community by giving away free speciality coffee and goodie bags filled with samples of their new foundation and popular lipsticks, for the perfect Valentine’s pout. The activation took place in key commerce and transport locations in North London, where makeup enthusiasts were encouraged to share their experience on Instagram using specific hashtags and to follow the brand’s main page for their beauty treats. 

The community event was accompanied by a multi-format campaign, with a flirty creative asking “be our valentine?” projected onto iconic London landmarks and locations. Now that’s what we call a match made in heaven.  

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Painted in their signature blue, the Sandbox was converted into a retail space with 20% off in store purchases, as well as a workshop overlooking the street where event-goers could customise an exclusive MALIN+GOETZ tote – perfect to take complimentary products home in. Guests also sampled a series of their iconic fragrances and candles, while enjoying a free cocktail in collaboration with East London Liquor. Expanding the brand experience onto the surrounding streets, we created a sustainable tearaway billboard with exclusive offers for MALIN+GOETZ as well as local brands and businesses. Community really is king.

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To celebrate the launch of this year’s programme – Rituals That Unite Us – we joined forces with EIF and Bright Signals to paint the town yellow, creating a giant pop-up brochure installation and a series of free performances to surprise and delight passers-by. Travelling to some of Edinburgh’s most iconic locations, our ‘Big Brochure’ opened to reveal world-class performers; contemporary folk band Breabach at the festival hub on Castle Hill, Scottish Ballet Youth Exchange at St Andrew’s Square, soprano Emma Morwood at St James Quarter, and festival director Nicola Benedetti at Usher Hall, who played a short excerpt of The Lark Ascending on her violin and later answered questions on her top picks from the 2024 programme.  

Festival staff were also on hand to give out real brochures, some of which included a coveted ‘yellow ticket’ that gave lucky winners a chance for an all-expenses-paid opening weekend package to the festival. 

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Transforming our venue spaces at 1 Quaker Street, Shoreditch, Pirate championed their mantra of ‘showcasing the sound of tomorrow,’ by inviting guest DJs, plus residents and headliners for a one-off event that was free to those who registered.

Over the course of three days, The Sandbox hosted over 100 DJs to the event, each playing a 15-minute slot in the custom booth, covered by multi-angle cameras to capture promotional content for the participating artists. Emerging DJs from Pirate’s burgeoning music community were encouraged to apply for a slot – shining a light on the brand’s grassroots ethos. Headliners included frontrunners from the underground electronic scene, including re:ni, Scratchclart and Angel D’Lite, who offered up extended sets.

Friday saw The CarWash transformed into an intimate gig venue, as Harleighblu, Good Health Good Wealth, Shaun Sky, BINA and, winner of the BBC’s UK Rap Game, LR Loose performed to a receptive east London crowd who were treated to more-than-music, with access to a bar and bespoke merchandise from the event.

Taking the Pirate experience outside of studio walls, the activation was completed by colouring the surrounding streets red and white with a bespoke postering campaign – driving client brand awareness in this key creative hub of the capital.

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The stunt didn’t just end there, however. For those who were fortunate enough to receive the free pint were granted access into the Sandbox for a secret party courtesy of JUBEL – all kept under wraps behind one of our billboards. A cold, but memorable night for all who came on down to party.

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We created an exclusive exhibition on the 5th floor of Foyles in London with Penguin, bringing the Argylle Bookshop to life, paired with themed window display to intrigue the passing public on Charing Cross Road. The installation included handmade diamond bookshelves, giant book build, decorative floor vinyl, display stands and a bespoke pattern backdrop that mirrored designs from scenes in the film. Our creative studio had the pleasure of working on this brief from the very start, using the book cover as inspiration, our in-house designers mocked up the space to create an immersive experience to give the novel the focus it deserves.  The bookshop within a bookshop welcomed their first customers, the film actors, who did a surprise book signing, bridging the gap between the pages and the silver screen with an impactful bookshop installation to fully display our creative capabilities.

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The artworks formed an interactive art trail installed at 5 locations at Bernie Grant Arts Centre, providing a visual exploration of the area’s past, present and future at one of the borough’s more important cultural venues. The artworks are paired with audio-tapestries which bring the voices of the community to the heart of the project; a multi-sensory display aimed at engaging the passing public and celebrating an influential close-knit community. 

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Celebrating the release of such a huge success, we partnered with HarperCollins on an installation at the prestigious Waterstones at Piccadilly. Creating a bespoke witches’ altar in hot pink and teal to match the books’ covers, our installation included spells, candles, potions and a smoking cauldron. Dawson herself loved the display, and it went down a storm with passers-by and fans, too.  

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The Deanston Whisky pop-up provided people with a place to come, chat, and try the whisky for themselves in a relaxed and fun environment. It was hard to miss the space on the street – putting Deanston at the forefront of people’s minds in just the right place, at just the right time.

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We created a blockbuster launch for the novel at Waterstones Piccadilly with Penguin Random House. Celebrating the wonder of classic cinema, a hand-painted vintage box office was placed at the store’s entrance, with two cinema ushers handing out popcorn to customers on their way in. Our installation was paired with a creative billboard at Finsbury Park covered in gold foiled cinema tickers, which passers-by could tear off and exchange in-store for a free copy of the book. 

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We cooked up a storm with Delli to dress its space for the month of events. Mounting bespoke vinyl on the storefront to showcase on-brand film photography of cheffing in action, we also installed the imagery indoors to continue the vibe inside. Accompanying a street poster campaign that comprehensively covered East London as well as spots like Camberwell, Clerkenwell and Peckham, it was the ideal way to get the Delli word out across the city.

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To bring the record to life in London, we took over our pop-up space in the heart of Shoreditch with a 72 Seasons limited-edition merchandise store, and a complete remaking of the album artwork for fans to immerse themselves in. We filled the fully decorated space with handmade props and a bespoke set-up to support a jam-packed day. With surprise signed LPs from the band and photo opportunities aplenty, it was the perfect way to engage fans in the release of the brand-new record.  

Attracting hundreds of visitors and appearing on Metallica’s social media accounts, the pop-up shop was accompanied by a nationwide poster campaign – seeing 72 Seasons’ vibrant black and yellow artwork dominate street-sides from Glasgow to London, while they headed straight for the top of the UK Albums Chart for the first time in nearly 15 years. 

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Bringing the novel to life, we recreated Supper at Six’s set at Waterstones Piccadilly, complete with iconic clock, lab coats, a personalised clapperboard and Zott’s director’s chair. Alongside the installation, a vibrant street poster campaign featured tearaways that allowed passers-by to take a part of the story away with them. 

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To celebrate the release of such a unique book, we teamed up with HarperCollins to build a window display at Waterstones Liverpool that showcases the book’s beautiful illustrations, recreating the book’s final scene with detailed props: scrolls with handwritten prophecies, vials of magic potions and hundreds of daffodils. The installation was a huge hit, drawing crowds into the store to learn more.  

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Providing participants with the opportunity to win a whole host of prizes including a whopping £10,000, we worked with McDonald’s and OLIVER Agency to bring a huge ‘sip-rise’ to London’s South Bank announcing its launch. 

Building and installing a gigantic helter-skelter slide (with full McDonald’s Winning Sips branding to boot), the activation was accompanied by McMerch and giveaways on the riverside – what a ride. The campaign received fantastic engagement both online and offline (with thousands of likes on McDonald’s social media posts).

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We collaborated with Hachette and Total Media to celebrate the release of Maame, taking over the streets of Croydon with a bespoke hand-painted mural of the central character on a warm, fun and hopeful backdrop. With words that read ‘Be the heroine of your own life’, it was a beautiful message to send to people who might know what it’s like to walk in main character Maddie’s shoes.

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To celebrate the release of the latest Pinch of Nom cookbook, we teamed up with Total Media in Manchester. Installing a huge, 3D model of the book to grab attention in a bustling Manchester Piccadilly station, we also had our brand ambassadors on hand for the day dishing out branded swag to commuters and city visitors.

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Our own team of Creative Producers and installers (with their experience in art, theatre, television, and film) works to transform floorspace in Waterstones, Foyles, and independent bookshops across the country – turning concepts and visions into site-specific experiences.

Through hand-painted murals, bespoke-built props, live actor stunts, introducing lighting and tech, and interactive pieces for the shop floor, our in-store installations bring words of the printed page to life in the places specially dedicated to them.

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Celebrating the film’s release, we worked alongside Penguin’s Puffin Books and Sony Pictures UK to replicate favourite settings and scenes inside Waterstones Piccadilly, also filling one of its famous curved display windows. Involving bespoke prop-making, installation of lighting and tech, and design of the set-up to suit the spaces as we know them, we transformed the vision into a site-specific experience that made an impact in-person and online – appearing in posts on Waterstones’, Sony Pictures’, Roald Dahl, and Puffin Books’ Instagram accounts, as well as on Waterstones’ TikTok – receiving thousands of likes and views in the process.  

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After its debut display hosted local artist Nicola Hussein’s work, the official launch of the project site featured pieces produced by Kender Primary School with Bernice Mulenga and Amanda Holiday. Made possible by the Future High Streets Fund, the installation is the first step in a wider, ongoing project to regenerate the bridge and its surrounding area. Until then, Under the Bridge is a gateway to involving the local community in the process. Read more about the project here.

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With inspiration from the natural power and serenity of femininity, Fenty’s Eau de Parfum had to land in London in both a beautiful and impactful way. We worked with Factory 360 for the occasion, installing a red and purple flower wall in the heart of Shoreditch to grab fans’ attention. With Fenty Beauty spotlighting it across social media (here, here and here) – earning tens of thousands of likes – it spritzed the street with a bit of badgalriri.

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To launch Corona Tropical in London, we teamed up with Raptor. Installing a pop-up beach bar in Shoreditch, the campaign featured a billboard that we filled up with limes. With brand ambassadors on-hand, we dialled up the campaign engagement by getting people who visited the pop-up to take pictures with the billboard before choosing a lime to take to the bar – that would then be chopped up and enjoyed with their free drink. Cheers to that!

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Inspired by the retro, churchy imagery that flows throughout CMAT’s world, we co-ordinated a pop-up confession session for her fans to immerse themselves in. Encouraging them to reveal their deepest, darkest (and hopefully, funniest) secrets to CMAT herself, it provided the perfect accompaniment to the later live show. Alongside the stunt, a trio of street posters spread the CMAT gospel in Hackney – showcasing her brand-new album in all its dramatic, pastel-tinged glory.

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To bring Wish You Were Here to life in London, we teamed up with Hachette, taking word of the novel to bustling King’s Cross with an experiential stunt. Using a giant model of the book, we engaged passers-by by getting them to write down the names of people that they wished were with them. Fastening these to the inside of the model of the novel, and handing out postcards for people to post directly to their loved ones, it sparked curiosity about the story through the heart of the city.

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For the Simon & Schuster publication, we worked with the team on a giant window wrap for Foyles in Charing Cross, as well as a supersized version of Dave’s book to take up residence inside. It was paid a visit by the musician himself, with the picture earning a whopping 118k likes after being posted to Foo Fighters’ Instagram account – the campaign was a hit on Simon & Schuster’s socials too. We also crafted an interactive, illuminated, audio-enabled billboard in the heart of Shoreditch for the occasion, shining Dave’s presence right onto the street as it played his voice reading snippets of the book to passers-by.

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Inspired by the book’s action and adventure, we worked with Penguin to bring the underwater epic to Hove’s The Book Nook in celebration of Bookshop Day. Crafting a 3D model of an octopus breaking out of the bookshop’s walls, we translated the mystical world of the deep sea into a show-stopping window display – with the end result receiving tens of thousands of likes across Rick’s Instagram and Twitter accounts.

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Consisting of giant, monochrome captions, we installed the artwork onto some of the city’s biggest landmarks, including the National Football Museum, YES MCR and Manchester Arndale. Whether sought out or discovered just by chance, each one invited people to consider their own experiences of Manchester, and provoke them to re-examine the city in a different light.

Inspired by how the city stirs us, how it’s shaped in memories, and the emotions it provokes, we brought the project’s powerful, playful and political messages to life on the streets. Drawing on her own life experiences and understanding of Deaf culture, Christine’s taglines encapsulated Manchester through a brand-new dimension.

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With London as one of the main hosts of the UEFA tournament, the project provided a perfect opportunity to welcome people back to the English capital. The portraits in The Inside Out Project captured individual stories, celebrating the people that make up London, inspired by the magic of football and its ability to bring people together. Including key workers, school children and people from the local community, the installation series shone a positive light on the city, giving everyone something to smile about.

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We worked with EMI Records to launch Olympia on the streets of London, crafting something special to bring the album into the world. Recreating the golden statue from its cover artwork for an experiential activity, we toured it around iconic London landmarks and dance music hotspots to raise the album’s profile.

Stopping off in Camden, Tower Bridge, Shoreditch, Southbank Skatepark, The Shard and – of course – fabric, the activity created a buzz on the streets, and also racked up over 20k likes across the duo’s multiple Instagram posts. Olympia also saw Gorgon City top the UK Dance Albums Chart for their third release in a row.

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The installations featured a bottle of Hennessy next to a mouth-watering looking glass of Hennessy and ginger set against a solid black backdrop. It’s just the thing to give corner shops a slick overhaul, tempting passers-by to pick up a bottle.

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Working with label Parlophone Records, we came up with something a little bit special: a show-stopping installation in key London locations that felt right for the vibe of the track. The installation, a huge red cup reading, “the whole country needs a break”, is unmissable in locations including Oxford Street, a valuable reminder for Brits going about their day to cut themselves loose every once in a while.

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Keen not to miss an opportunity to properly celebrate, Headie One and his label Relentless Records teamed up with us to get the word out across his city. First, a statue of Headie One, larger than life, was toured across London, stopping by at locations like Oxford Street and Piccadilly Circus, bringing a smile to people passing through. After that, we put up projections, posters and billboards – going all out to celebrate an icon.

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We were excited to work with Penguin to launch the book with a very special installation in Waterstones Piccadilly. We built our own bridge for Clay, made entirely of books for people to sit underneath and enjoy some time away reading Zusak’s latest novel. The book bridge was complete with special references to the animals in the book, including Telemachus the budgie. The installation remained on site over a few days to mark the publication of the book and allow fans and passing customers to enjoy (with plenty of comments on social media!).

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The ambitious project, titled LDN WMN, was curated by Tate Collective, the Tate’s membership community for 16-25 year olds, and aimed to raise awareness of unsung women heroes from the capital’s history. Each of the women was commemorated in an original piece of public art situated in the area of London where they lived or contributed. The artists behind the incredible new works are all women, identify as women or non-binary, paying homage to the suffrage movement and the progress made on equality over the last 100 years.

We were excited to work directly with Tate Collective and the Mayor’s Office on the project over a few months, helping in the initial phases to source locations and venues and select our women heroes, and later on working with the artists directly to produce and install the incredible works. The artworks were found everywhere from Brick Lane to Alexandra Palace, Black Cultural Archives to Redbridge Central Library and Museum – and Jack Arts were also pleased to be able to donate three of our prime London sites. The art was all in situ for October half term, allowing London’s young people to get involved with the project, and some of the pieces went on to become legacy works, remaining in place until 2019. Meanwhile, over in Cricklewood, artist Lakwena’s tribute to pilot Amy Johnson was created after the initial phase and will remain on the main station platform indefinitely.

LDN WMN received attention from national press (BBC Asian Network, The Times print edition) as well as London press (Time Out, Evening Standard, Secret London), design-led publications (Icon Magazine, It’s Nice That) and popular magazines (Harper’s Bazaar). Images of the artwork also have a permanent home on Google Arts & Culture. You can also find out more about the women heroes and the artists on the Greater London Authority website, and be sure to check out the round-up film below.

Lead image credit: Lolita Roy by Susi Disorder

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To announce its UK launch, we were excited to work with Penguin Random House and Foyles on a special window display in their Charing Cross branch. We recreated the eye-catching front cover with a large replica spinning special build, which watched over customers and passersby on the busy street.

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We were excited to arrange, install and run the whole project for the day on behalf of Penguin – and bring a little summer joy to all the shoppers and passersby in the busiest part of town.

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Outside, the campaign bloomed as we added lemon yellow pavement chalks to the surrounding area encouraging passers-by to engage with the campaign hashtag and be directed to the store to buy the book themselves. To finish off this fun campaign we commissioned an eye-catching mural of the book-cover which was hand-painted in the curved glass window, facing the busy Piccadilly street.

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We worked with Every Can Counts and Brighton and Hove Council to create this impressive Brighton rainbow on the seafront, as a tribute to key workers, and to highlight the benefits that can be achieved by recycling valuable aluminium drinks cans, rather than littering them.  ‘Do infinite good’ as well as a positive affirming statement also refers to the fact you can endlessly recycle aluminium, ucrrently 76% of aluminium drinks cans are recycled in the UK – ECC’s mission is to get it up to 100%.

The giant structure was created using sustainable materials and over 2,000 recycled cans. We completed the seaside display by building golden can-shaped recycling bins, branded information boards and installing temporary chalk stencils to lead the way. The towering rainbow stands 7m tall against the seafront, (in between the i360 and upside-down house), providing a perfect photo opportunity come rain or shine – see the special build rainbow on display until 12 September 2020.

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The first stop for the large installation was an exclusive boat trip down the Thames, coinciding with the day of the record release. With a shout out to fans on social media to join the golden installation on board, the party boat cruised down the river against the backdrop of some London’s most iconic structures including Tower Bridge and The Shard. The voyage caught the attention of everyone along the river, including MTV who tweeted about the unfamiliar sight.

But the tour didn’t stop there. Allowing fans to get up close and personal and pose for pictures with the installation, we arranged for it to make another appearance the following week at Shoreditch Boxpark. The popular area was packed with  fans during commuter rush-hour, and gave them the opportunity to create their own twist on the album cover before work. It’s safe to say it certainly turned heads.

The installation was last seen heading from London to Paris – who knows where he will pop up next!

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The tongue-in-cheek installation took creative inspiration from a recent claim that the UK may be the last European country to know if there is a meteorite heading towards Earth because it will no longer be part of the EU’s Space Surveillance and Tracking Programme.

We worked with Total Media on this cosmic campaign, creating the huge installation outside the station and managing the project from beginning to end with Network Rail. The meteor gathered a lot of attention from commuters and visitors alike outside one of London’s busiest stations, with #WhateverHappens taking over social for the day and even making a big impression in City AM.

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Working alongside the creative team at Ogilvy who built the worlds first ever video game for Manchester based electro-pop band, Swiss Lips. Consumers were invited to trial the headphones and the arcade game and create their own remix of Swiss Lips hit single, Carolyn.

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USC wanted to take advantage of this iconic date, to generate awareness and drive footfall into its new Oxford Street store. When USC approached Jack, we had the perfect solution. To create awareness and intrigue, the Jack team hit the streets with a giant Gandy flip flop, which was placed in high traffic locations around London. Commuters couldn’t really miss the super-sized flip-flop, as it stood out like a sore toe, so to speak!

To assist in the discovery and to drive footfall in-store, we executed a celebratory treasure hunt, placing 150 pairs of Gandy’s finest creations in random locations around London for commuters to find and redeem for a free pair at the USC Oxford Street store. Clues were scattered around town, and throughout the day, there were twitter updates from the @USCfashion account, revealing the secret locations.

The Jack team, loved working on this campaign, especially when it brought a smile to so many commuters who spotted the giant flip-flop, and to those that managed to win a prize in the treasure hunt. It was a great campaign that really brightened up the working day.

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Working with 6 landlords across London in busy areas, we put together a highly visible campaign that became a point of reference for creative outdoor installations.

And, it garnered over 5,000,000 OTS in areas that fitted the target audience.

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A classic project that received strong media attention both on and offline.

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Turning the lemons of the current situation into lemonade, we worked with Internet Money Records on a very special first-time installation of a pop-up lemonade stand, cooling down Shoreditch, Hammersmith and Carnaby St. with homemade lemonade and a little bit of human interaction. The lemonade went down a storm, offering the people of London a well-deserved break.

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