Xbox: Forza Motorsport 4 launch
We were asked to raise awareness of the release of Forza Motorsport 4 and to bring to life the games key feature – customization. To do this we decided to get the public involved in building a real Ford GT40 replica in just one week. A team of expert mechanics were brought to Westfield shopping centre where they built the supercar to the customization specs as voted for daily by the public online. The event was streamed live on the web and at the end of the week one lucky consumer drove away with the handcrafted muscle machine.