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Fenty Beauty: Eau de Parfum

With a star as iconic as Rihanna at its helm, it’s unsurprising that Fenty Beauty has become an industry frontrunner. Embodying the essence of its founder, its latest launch is the Fenty Eau de Parfum – of which Rihanna says, “This reminds me of everywhere I’ve been and represents all that I am”, promising empowering truth, over the archetypal fantasy fragrance world.

With inspiration from the natural power and serenity of femininity, Fenty’s Eau de Parfum had to land in London in both a beautiful and impactful way. We worked with Factory 360 for the occasion, installing a red and purple flower wall in the heart of Shoreditch to grab fans’ attention. With Fenty Beauty spotlighting it across social media (here, here and here) – earning tens of thousands of likes – it spritzed the street with a bit of badgalriri.