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McDonald’s: Winning Sips

For spring 2023, McDonald’s offer to fun-loving visitors was Winning Sips – an engagement-driven chance-to-win available on its drinks, hooking even the most casual customer in through its app.  

Providing participants with the opportunity to win a whole host of prizes including a whopping £10,000, we worked with McDonald’s and OLIVER Agency to bring a huge ‘sip-rise’ to London’s South Bank announcing its launch. 

Building and installing a gigantic helter-skelter slide (with full McDonald’s Winning Sips branding to boot), the activation was accompanied by McMerch and giveaways on the riverside – what a ride. The campaign received fantastic engagement both online and offline (with thousands of likes on McDonald’s social media posts).