Jack

Corona Tropical

Hailing from Mexico, a sip of a Corona has always promised a taste of the tropics. For their newest range (launched just in time for tinnies-in-the-park season), they’re once again harnessing the power of paradise – Corona Tropical is a trio of sparkling alcoholic drinks flavoured with real extracts of guava, lime, lemon, raspberry and more.

To launch Corona Tropical in London, we teamed up with Raptor. Installing a pop-up beach bar in Shoreditch, the campaign featured a billboard that we filled up with limes. With brand ambassadors on-hand, we dialled up the campaign engagement by getting people who visited the pop-up to take pictures with the billboard before choosing a lime to take to the bar – that would then be chopped up and enjoyed with their free drink. Cheers to that!