Klarna x Record Store Day
Every year, Record Store Day is marked with limited-edition releases, surprise in-stores, and plenty of fanfare for an occasion that’s loved by fans and industry alike. For the 2022 instalment, as part of its bumper, post-pandemic celebrations, RSD teamed up with Klarna to have a bit of fan-orientated fun across London.
With a creative that kept it ultra-localised, Klarna x Record Store Day took over sites in Camden, Shoreditch, Hoxton, Peckham and beyond with Kinetic, paying heed to legendary independents in the vicinity. Celebrating those stalwarts of the music scene alongside up-and-coming bands and artists, the day saw vinyl records fixed and replenished onto sites for lucky passers-by to take away for free. It provided the perfect way to engage people and celebrate, and also gave the day another life online – being shared across Klarna and RSD’s social accounts.