Jack

Carling: Only the good ones get in

Carling teamed up with Creature London, Kinetic and Jack to launch a crafty campaign to create a marvellous sticker mural made entirely of apple stickers. The ‘Only the good ones get in’, mural was a tongue-in-cheek commemoration to all those apples that gave their juice to Carling British Cider. The idea was to demonstrate that so many quality, hand picked apples are squeezed into every pint of Carling British Cider, leading to thousands of apple stickers going spare. What better use of them than to create a giant piece of art? After a long 12 hours, 70,000 stickers and the manpower of 11 artists, the show stopping campaign was an absolute success.