Jack Arts

Launching a New Brand Identity for the Hallé

The Hallé Orchestra has much to shout out about this year. Their 2026/2027 season, which boasts of a harmonious blend of contemporary music and well-loved classics, is well underway. And the results of their collaboration with  EDIT Brand Studio on reimagining the brand identity for the 168-year-old orchestra is ready for all to see.

The vibrant energy of the programme and a selection of featured artists are framed by The Hallé’s new type and colour palette in their marketing collateral – a suite of hues inspired by Manchester’s architectural blueprint. It was, therefore, a joyful occasion for JACK ARTS to team up with the Orchestra to place the posters on the very city streets that informed the creative direction of the rebrand and connects the Hallé venues.

Utilising a mix of takeover sites across Manchester with multiple complimentary creatives allowed the campaign to playfully interact with the city; presenting their new branding to familiar and new audiences alike.