180 The Strand: LUX
Housed in an iconic Brutalist building, 180 The Strand is at the beating heart of London’s creative community, an innovative cultural centre in the heart of the capital. With 180 Studios at its core – a network of exhibition and production spaces designated to platform creative growth – it’s become home to some of the most exciting and forward-thinking exhibitions that London’s seen in recent years.
For the opening of LUX: New Wave of Contemporary Art, we worked with 180 The Strand on a London-wide, street-side launch to spotlight the new exhibition in the city. As an immersive concept filled with audio-visual elements, interactive pieces and boundary-pushing technology that’s best experienced in-person, the street poster campaign teased snippets of incredible artworks by artists including Carsten Nicolai and a’strict with evocative photography.