JACK ARTS is proud to have collaborated with the Tate and Tracey Emin’s studio on taking the celebrations to the streets through a multi-media campaign across London. From posters with Emin’s striking neon artwork illustrating affecting calls-to-action to creative builds painting the city in neon lights, the JACK ARTS team consulted on the design of the out-of-home campaign, maximising the use of our poster sites and event spaces to announce the exhibition.

With a full takeover of our Hackney Furniture event space on Mare Street and Emin’s emotive artwork popping up on streets in the city, JACK ARTS designed a suite of experiences for passersby to get a taste of what to expect at A Second Life. Creating vectors from high-resolution photographs of Emin’s neon works, the light builds are exact replicas of her handwriting. And as Emin’s work frequently explores memories and personal histories, this was mirrored in the curation of poster sites which features areas in London that played key parts in Emin’s life. So, if you’re in London between 27 Feb 2026 – 31 Aug 2026, take a trip over to the Tate Modern and immerse yourself Emin’s life story so far.

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Taking the celebration beyond the four walls, a citywide poster campaign was also rolled out across London, from Hackney to New Cross, bringing the Louder, Please world to the streets and cutting through the noise of London’s traffic. 

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After first partnering with Suede in August through our Your Space Or Mine initiative – where her series, Everyday People, appeared on billboards across the UK, this exhibition marked a powerful next step in her creative journey.

Using our space, The CarWash in Shoreditch, as her blank canvas, Suede transformed the adjoining Platform and building’s exterior into a riotous expression of colour, chaos, and charisma. Inside, the space was reimagined as an immersive gallery space, spotlighting the city’s next-gen creatives through her high-fashion lens. Complete with a DJ and bar, floor-to-ceiling vinyl wraps covered the rear of the room, fully transporting visitors into Suede’s technicolour world.

Amongst the fifteen portraits showcased, there was stylist Valeria Chrampani; painter and actor Adébayo Bolaji, chef Abby Lee who runs Mambow in Clapton and UKG original and MC Bushkin of Heartless Crew.

The exhibition was Suede’s tribute to the artistic community that helped shape her career – an opportunity to give back by using her platform to elevate emerging talent while seamlessly blending art, music, and cultural style into her own bold and unmistakable aesthetic.

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Inside, the space was furnished with the same sofa as seen in their family portrait (worm included), stuffed toys and trippy trinkets. Fans were also invited to have their photo taken with ‘Goblin Steve’, capturing their own memento, and access to exclusive merch sold on the day. Streetside, our billboards proved hard to miss, with front-woman Rhian Teasdale’s snarling alter-ego and the band’s rasterised logo commanding attention in the sunshine. To wrap up the event, fans could relax with a warm beer before the band played an unannounced DJ set – treating revellers to one final surprise.

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To bring the pages of Street Beauty to life, the venue was transformed into a pop-up gallery, featuring a selection of artworks from the book. Guests had the opportunity to meet Hannah Judah in person and get their copies signed—alongside appearances by several of the featured artists.

Waterstones was on hand to sell copies of the book, making it easy for attendees to walk away with a signed edition. The evening also included a charity raffle of art prints, with proceeds supporting the National Brain Appeal.

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This year, they took a moment to celebrate the change-makers within the arts marketing world. They curated an event designed to inspire and inform, exploring the future of out-of-home advertising and creative activations, while also clarifying best practices and processes to bring creative visions to life on the streets. 

The spring event was a celebration of culture, bringing together museum and gallery clients in partnership with AIP to explore the intersection of our worlds. Set in their very own cultural venue, The Carwash, the event aimed to ignite conversation and foster inspiration.  A presentation of archival posters adorned the building, a testament to the rich cultural offering and powerful campaigns the team have had the pleasure to bring to life.  The event space was transformed with light-box interventions, campaign displays, film showcases and food and drink stations – what better way to explore their creative practises than full emersion?

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On a wintery night in London, JACK and Kinetic delivered a pop-up to the streets of Shoreditch, that celebrated the film’s release to cinema and invited passersby to ‘succumb to the darkness’. Inside the walls of 1 Quaker Street’s Sandbox, was a custom-built box office. Custom merchandise and cinema tickets were handed out to those brave enough to enter, including a poster signed by the film’s star-studded cast. Towering hauntingly over the space was a creative billboard of a frame from the film which came to life at night through UV lights, etching the scene into the subconscious of those wandering passed.

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To bring the Christmas spirit to Shoreditch, our carolling experts DIABOLICAL worked with Universal Music Group on an immersive installation set to bring cheers across the lands. Taking over our beloved Platform site at Quaker Street, the build featured a larger-than-life pair of Elton’s specs, modified with mirrored lenses, and glittery-gold monograms, all framed by some tinsel and baubles. Passersby were encouraged to step into the build, where they were gifted with an audio snippet of the song.

So hop aboard the turntable platform, and step into Christmas with Elton, courtesy of DIABOLICAL.

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As part of the activation, the AskINKEY  team was on-site, offering visitors the chance to have their skin’s hydration levels tested using the brand’s advanced device. After receiving their hydration readings, guests could engage with the creative billboard’s interactive features—pressing a button to activate a tap that dispensed a complimentary 30ml bottle of Hyaluronic Acid Serum. Visitors also had the chance to win a token, which could be redeemed for a personalised skincare routine, tailored to their hydration results from The Inkey List’s quiz. To generate excitement and enhance the stunt’s impact, campaign imagery was displayed on the surrounding street, leading passersby toward the platform.  

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Ahead of the pre-Christmas paint season, and just in time for those winter DIY projects, JACK partnered with Dentsu to launch V&Co’s Dead-Flat Matt paint on The Platform. The campaign highlights the paint’s transformative ultra-flat finish, making surfaces appear to disappear. A larger-than-life paintbrush, C&C routered from wood with dowels as the bristles, added some depth to the minimalist takeover of The Platform, appealing to customers who appreciate that premium finish on all their projects.

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Happening simultaneously in London and Birmingham; bet365, Octagon, Weber Shandwick and COPA90 enlisted legends Clarence Seerdorf, Stiliyan Petrov and JACK on a giveaway fit for the football fanatics. After days of generating excitement at the prospect of free tickets, Seerdorf (in London) and Petrov (Birmingham) revealed their live locations via Instagram. The first ten people to make it to either of them earned the chance to win one of four pairs of UEFA Champions League (and bragging rights). To officiate the campaign, our in-house creative studio team converted a billboard in each city into ‘THE BIG UEFA CHAMPIONS LEAGUE TICKET PRINTER’ that did exactly as it said. A larger-than-life ticket, and some even larger smiles.

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Painted in their signature blue, the Sandbox was converted into a retail space with 20% off in store purchases, as well as a workshop overlooking the street where event-goers could customise an exclusive MALIN+GOETZ tote – perfect to take complimentary products home in. Guests also sampled a series of their iconic fragrances and candles, while enjoying a free cocktail in collaboration with East London Liquor. Expanding the brand experience onto the surrounding streets, we created a sustainable tearaway billboard with exclusive offers for MALIN+GOETZ as well as local brands and businesses. Community really is king.

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We worked with RCA Records to launch Cowboy Carter into the streets of London, Bristol, Birmingham and Glasgow with a creative that featured a side-saddling Beyoncé in a traditional pose and costume. The campaign rounded up a plethora of our formats, including; projections that took over the night sky, paper-and-paste across walls and billboards, a creative build of the ‘goddess of America’ on our new Platform site, a cameo on the Outernet digital screen and even a feature in underground. Yee-haw.

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Transforming our venue spaces at 1 Quaker Street, Shoreditch, Pirate championed their mantra of ‘showcasing the sound of tomorrow,’ by inviting guest DJs, plus residents and headliners for a one-off event that was free to those who registered.

Over the course of three days, The Sandbox hosted over 100 DJs to the event, each playing a 15-minute slot in the custom booth, covered by multi-angle cameras to capture promotional content for the participating artists. Emerging DJs from Pirate’s burgeoning music community were encouraged to apply for a slot – shining a light on the brand’s grassroots ethos. Headliners included frontrunners from the underground electronic scene, including re:ni, Scratchclart and Angel D’Lite, who offered up extended sets.

Friday saw The CarWash transformed into an intimate gig venue, as Harleighblu, Good Health Good Wealth, Shaun Sky, BINA and, winner of the BBC’s UK Rap Game, LR Loose performed to a receptive east London crowd who were treated to more-than-music, with access to a bar and bespoke merchandise from the event.

Taking the Pirate experience outside of studio walls, the activation was completed by colouring the surrounding streets red and white with a bespoke postering campaign – driving client brand awareness in this key creative hub of the capital.

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We worked alongside Altair Media to bring the powerful presence of Marina’s work out of the gallery and into the streets of London, with a UV installation at The Platform to illuminate Marina’s face and words into the heart of Shoreditch. The UV billboard was supported with equally striking posters that saw Marina’s many faces takeover the streets of London. 

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The Deanston Whisky pop-up provided people with a place to come, chat, and try the whisky for themselves in a relaxed and fun environment. It was hard to miss the space on the street – putting Deanston at the forefront of people’s minds in just the right place, at just the right time.

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To bring the record to life in London, we took over our pop-up space in the heart of Shoreditch with a 72 Seasons limited-edition merchandise store, and a complete remaking of the album artwork for fans to immerse themselves in. We filled the fully decorated space with handmade props and a bespoke set-up to support a jam-packed day. With surprise signed LPs from the band and photo opportunities aplenty, it was the perfect way to engage fans in the release of the brand-new record.  

Attracting hundreds of visitors and appearing on Metallica’s social media accounts, the pop-up shop was accompanied by a nationwide poster campaign – seeing 72 Seasons’ vibrant black and yellow artwork dominate street-sides from Glasgow to London, while they headed straight for the top of the UK Albums Chart for the first time in nearly 15 years. 

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