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My Protein: Impact
To bring My Protein’s Impact powder into the real world, THG took over our 1 Quaker Street event space, The Platform, with a high-energy sampling activation. A custom brand-wrapped VW campervan served up fresh protein milkshakes against a bold 48-sheet backdrop, turning the site into a full-scale brand experience.
The surprises kept coming, with a Gordon Ramsay doppelgänger joining brand ambassadors to whip up shakes for passersby. Gym-focused creators including Gymskin and Jay Penny amplified the activation online, taking the campaign from the streets to social feeds across the fitness community.
