Diabolical

Runway: Doechii x Lady Gaga

With ‘Runway’ – the high-fashion, high-energy collaboration from Lady Gaga and Doechii – soundtracking the return of The Devil Wears Prada 2, DIABOLICAL partnered with Polydor Records to bring couture drama to the streets of London.

In a series of striking projections that transformed venues including Electric Brixton with a full Nigel-approved fashion makeover, the stunt turned iconic nightlife spaces into bold music moments. Blending the attitude of the runway with the energy of the dancefloor, the campaign captured the track’s theatrical sound – bridging a pop spectacle and fashion fantasy together that landed directly onto the streets.