Jack

Lili Curia

To bring emerging footwear brand Lili Curia’s whimsical world to life, JACK worked with North Agency on a one-day pop up inside our Hackney Furniture event space.

Transforming the space into an immersive brand experience, fans of the brand were invited down the rabbit hole to explore the latest collection, serve up a pose in a bespoke photo booth, enjoy cocktails from the drinks cart and try their luck in the tombola. Every ticket was a winner, with 15 lucky shoppers walking away with a pair of Lili Curia shoes of their choice.

The experience was further amplified by a striking 48-sheet poster site outside the venue, drawing passers-by into the brand’s playful and imaginative universe.