Jack Arts

Penguin Random House: Celebrating 160 years of Beatrix Potter

Born on 28 July 1866, writer and illustrator Beatrix Potter created the beloved world of Peter Rabbit. Fast forward 160 years and thousands of readers are as amazed by her artistry and passion for science & nature as those who turned her initially self-published The Tale of Peter Rabbit into a sell out.

First imagined in 1893, the mischievously curious Peter Rabbit and his iconic friends are now known across the world. And to celebrate the creative mind behind them, JACK ARTS worked with Penguin Random House Children’s to bring these familiar characters to the streets of London.

Using artwork infused with nostalgia and warmth, the poster campaign invites the inner child of passersby to play and appreciate the wonder of nature. Take a closer look at the posters and how they were put up in the city Potter was born in below…