Jack

Destination Vancouver

As the summer’s football fever reached its peak, Destination Vancouver reminded fans that there was life after the final whistle. As one of the host cities for the FIFA World Cup 2026, the campaign played on the tension of extra time and penalty shootouts before inviting fans to trade match-day stress for slower mornings, great food and a more relaxed pace of life.

To bring the idea to the streets, JACK partnered with Paper Trails to deliver a high-impact poster takeover across London. Spanning 48-sheets and street-level takeover sites in Shoreditch, Clapton and Hackney Central, the activation positioned Vancouver as the ultimate place to recharge once the football was over.