For the 10th edition, Secret 7″ has brought together musicians and artists to raise money for War Child UK, pairing a selection of songs with hundreds of individually designed 7-inch record sleeves. Each sleeve is completely unique, with artists using a wide range of techniques and materials, from painting and textiles to 3D and mixed media.

Part of the project’s appeal is the element of mystery. The artist and musician behind each record remain anonymous until after it’s purchased, meaning the artwork is the only clue to the music inside. This encourages people to look closer, make connections and imagine which song might sit behind each sleeve.

BUILDHOLLYWOOD continues to support Secret 7″ by bringing a selection of these artworks into the public realm through billboards across the UK. The scale and variety of the work make it particularly well suited to the street, where unexpected artworks can catch people’s attention and spark curiosity. For passers-by, the installation becomes a chance to discover the project, guess the music behind the artwork and experience the creative relationship between music and art in a new setting.

The exhibition celebrates ten editions of Secret 7″ while introducing its work to new audiences and continuing to raise awareness of War Child UK’s vital work.

Secret 7”

War Child: Secret 7″ Returns