In 2024, War Child’s tireless efforts seem more pertinent than ever. After three years, War Child have brought back the anonymous charity record sale: the much-loved Secret 7” project. 

The concept behind Secret 7” is simple. 7 musicians provide a track, each of which features on a limited edition pressing of 100 7” vinyl records. Meanwhile, visual artists from all over the globe, from household names to rising stars, contribute unique sleeve designs. The record sleeves also will be shown in a free exhibition at NOW Gallery in London. The artists’ identities? That’s the secret – at least until the record is in the hands of the buyer. 

To support the auction, we’ve launched a billboard campaign across the streets of London and Brighton, spreading awareness of this unique and beloved initiative, which helps to support War Child’s goal of ensuring a safe future for every child affected by war.