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Pirate: Tomorrow’s Sound Here Today

Over the last weekend of February and into March, community music studio collective Pirate brought a pop-up DJ booth to the heart of East London, with help from our team at DIABOLICAL.  

Transforming our venue spaces at 1 Quaker Street, Shoreditch, Pirate championed their mantra of ‘showcasing the sound of tomorrow,’ by inviting guest DJs, plus residents and headliners for a one-off event that was free to those who registered.

Over the course of three days, The Sandbox hosted over 100 DJs to the event, each playing a 15-minute slot in the custom booth, covered by multi-angle cameras to capture promotional content for the participating artists. Emerging DJs from Pirate’s burgeoning music community were encouraged to apply for a slot – shining a light on the brand’s grassroots ethos. Headliners included frontrunners from the underground electronic scene, including re:ni, Scratchclart and Angel D’Lite, who offered up extended sets.  

Friday saw The CarWash transformed into an intimate gig venue, as Harleighblu, Good Health Good Wealth, Shaun Sky, BINA and, winner of the BBC’s UK Rap Game, LR Loose performed to a receptive east London crowd who were treated to more-than-music, with access to a bar and bespoke merchandise from the event.

Taking the Pirate experience outside of studio walls, the activation was completed by colouring the surrounding streets red and white with a bespoke postering campaign – driving client brand awareness in this key creative hub of the capital.



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