Jack Arts

The Bookseller: Marketing & Publicity Conference 2026

Putting readers first.

This was the theme for The Bookseller’s 2026 Marketing & Publicity conference which was held at the Southbank Centre, London. From inspiring keynotes by Crumbs & Doilies co-founder Jemma Wilson, ex-hostage negotiator & author Scott Walker, and writer & poet David Larbi to panels brainstorming impactful ways to connect with readers, the day was filled with incredible insights about all facets of the publishing industry.

JACK ARTS partnered with The Bookseller to bring a good dose of inspiration to the conference to help spark creative ideas for the next campaign marketers and publicists in the space were embarking on. And thus, the Inspiration Station was born. Designed, made, and installed by JACK ARTS and our Creative Studio, the Inspiration Station served as an interactive hub for attendees to not only chat with the JACK ARTS team, but also explore past publishing campaigns the team delivered and ways OOH can be elevated beyond the classic poster.

From tearaway pads to a bespoke 4 sheet mirror, the Inspiration Station was adorned with creative elements to bring the conversations about centring readers and their experiences with books at every touch point to life. Having worked regularly with publishers, bookshops, and many other institutions on publishing campaigns, JACK ARTS understands the desire to create memorable moments with audiences and is well placed to support the industry’s goal in fortifying reading as a fun-filled experience for all.