Jack Arts

Belstaff: Our First 100 Years

An ‘icon of independent spirit’ for 100 years, British brand Belstaff is renowned for combining rugged functionality with timeless design. Pioneering the use of waxed cotton to create waterproof outerwear for motorcycling, aviation and the military, Belstaff continues to honour its heritage by creating ‘lasting apparel for life’s pursuits’ from its home in Stoke-on-Trent. 

To mark the brand’s centenary, we worked with Kinetic Worldwide to take over the streets of Manchester with a vivid and commanding poster campaign. Posters showcased Belstaff’s new anniversary capsule collection with powerful portraits of Welsh artist Edie Ashley, in-house designer Ollie Barton, curator and film producer Peter Ogunsalu and model Amelia Backman, tiled alongside bold typographic designs in the brand’s familiar orange and black palette, and announcing the opening of their new store on the city’s buzzing King Street.