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Partnerships

Welsh heritage inspires a new wave of contemporary creatives

Inclusive creative studio Bleak Fabulous and Jukebox Collective, who champion diverse local talent, have collaborated with JACK ARTS in Cardiff and Swansea to bring Welsh heritage into the contemporary spotlight.  

The striking outdoor exhibition showcases photographs that were initially created for a ffasiwn zine crafted by young talents in Cardiff, a project that explored documentary photography, youth engagement, and creativity to celebrate the deep cultural roots of Wales. 

Led by Charlotte James and Clémentine Schneidermann, the initiative engaged students from Jukebox Collective’s Academy, a program nurturing Wales’ next generation of creative minds. Participants, aged 7 to 16 explored photography, costume design, styling, illustration, and art direction.

28.02.25

Words by BUILDHOLLYWOOD

A central theme of the project was reinterpreting the iconic Welsh hat, with guidance from Welsh costume designer Ffian Jones, students reimagined modern adaptations of traditional attire, weaving their personal heritage into designs. Elements like the red woollen cloak, paisley shawl, and Pais a Betgwn were creatively reworked, reflecting an ongoing dialogue between past and present. 

Schneidermann took photographs of the final designs around Butetown and Cardiff Bay, home to one of the UK’s oldest Black communities; the bright costumes contrast beautifully with the architecture of the area, symbolizing the evolving, dynamic nature of Welsh identity. The portraits are taken to the public realm on JACK ART’S city-wide poster sites in Cardiff and Swansea in time for St David’s Day – a visual celebration of pride, diversity, and artistic expression in contemporary Wales.

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