Jack Arts

Peter Kay’s Diary: The Monthly Memoir Of A Boy From Bolton

Peter Kay’s latest project is his new autobiography, Peter Kay’s Diary – a reflective and humorous look at the last twelve months of his life. Describing it as “a twelve-month subscription to my memories and meanderings,” the book captures his personal moments and observations as they unfold throughout the calendar year.

To celebrate the launch, JACK ARTS partnered with HarperCollins to create a standout billboard that brought Peter’s personality to the streets. Taking inspiration from the iconic Bridget Jones’s Diary cover, a playful 96-sheet billboard featured a custom-built spillboard with a bobblehead-style Peter Kay – designed to catch attention and give passersby a good laugh. It’s exactly the kind of display Peter himself would have appreciated: big, bold, and full of humour.